DAYTONA BEACH, Fla., Jan. 15, 2014 /PRNewswire/ -- Increased competition in the online travel market and the pervasive intended complexity of finding the best price is driving innovation.
Co-founders Josh P. Williams and Loretta Arthur have been prolific producers throughout their respective careers in the hospitality industry with 33 years combined experience.
"The travel industry has really changed from the heyday of traditional Travel Agents to the rise of OTA's for searching hotel, rental car and airfare rates," says Mr. Williams "The internet has brought a seemingly unfiltered availability of travel and rate information yet, it is still nearly impossible to find the lowest price, the truth...the prevailing system is structured to include a measure of confusion via a bombardment of information which enhances margins as spotlighted by a Wall Street Journal article illustrating how Orbitz initially presents higher margin options to Mac users as opposed to Windows users[June 25, 2012]. As Einstein stated, 'Information does not equal knowledge."
In response to this travel pricing evolution, Williams and Arthur developed an algorithm interfacing use of payment processing and a global price parsing process combined with a proprietary volume leveraging/commission reduction process to produce lowest checkout price. Accordingly, they support their lowest price claims with something more solid than guarantees – they reveal the truth.
As excerpted from the patent filing: "This process sorts and feeds lowest rates offered by select hospitality wholesalers and consolidators into one single portal...thus preventing the necessity to comparison shop for lowest rates across a multitude of websites. There are no markups, commissions or service fees included...".
Arthur believes this process will stimulate travel and benefit local tourism economies.
"People want to believe the price they took the time to research online is really the best deal possible...that the time they invested was not wasted because 'somewhere out there on the internet' is a better deal," said Ms. Arthur. "We want travelers to rest assured that with the combined effect of these patented processes on our portal that they have the password to the perfect place to look online, plan their trip with confidence and save the most money."
Because of contractual agreements with the wholesalers and consolidators partnering with LifetimeofFun.com and their agreements with accommodation providers, LifetimeofFun.com is strictly prohibited from revealing the sources of their feeds and publicly displaying base rates. Accordingly, LifetimeofFun.com is structured as a subscription based portal similar to Netflix or Amazon Prime where members pay a fee to be granted access to deals not otherwise publicly available.
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