ST. MARYS, Ontario, May 17, 2013 /PRNewswire/ -- One of the universal complaints of the business and traveler sets is the pain and aching caused by shoulder straps. We seem endlessly bound to them. They're on our laptop bags, our gym bags and our carry-on luggage. Now a Canadian company called SaverStrap has announced it has developed a product called The SaverStrap which eliminates this pain.
The SaverStrap is a compelling new product. It not only stamps out pain but also stays firmly on one's shoulder by way of a non-slip material. They have also developed a unique pocket assembly which comes with every strap. Called the Organizer, it's just what the frequent business and leisure traveler wants - five pockets combine in a slim lightweight package to house the ubiquitous essentials of all travelers.
Two of the pockets are RF (Radio Frequency) protected. This addresses the burgeoning problem of high-tech thieves stealing personal data by scanning travelers in airports and transit stations. Critical items are usually targeted. The Passport and Credit Card pockets of the Organizer are immune to such thievery.
The other pockets are for Mobile Devices, etickets and assorted A4 paperwork, and a Utility Pocket for lipsticks, change, keys and the like.
Says Adam Bronson, the inventor and one of the two founders along with his partner Stewart Grant, "I just got fed up. I was sitting in the Bangkok airport and my shoulders were battered by my laptop and carry-ons, and I thought 'there's got to be something better than this pain.' So I invented the SaverStrap."
The SaverStrap will be available online at $48.00 USD. It comes in a number of colour combinations and is built so ruggedly that the company is offering a 5-year guarantee. Prior to opening its online doors, slated for July, SaverStrap is venturing into the world of KickStarter where one can pick up a unit at a great pre-launch price.
Interestingly SaverStrap is taking a unique marketing approach. They've retained Digital River of Minnetonka, MN to handle their online transactional and fulfillment needs. Digital River offers an extensive array of payment options to consumers around the world. "It's simple. We wanted to be available worldwide, to folks who often are without a credit card or who are reluctant to use one online. DR makes us accessible to the world," said Bronson.
As for manufacturing, SaverStrap again has opted for a proven partner, the 4orte Bag Company of London, Canada. 4orte's customer base includes teams in the NBA, NHL, MLB, NFL, CFL, MLS and NCAA. Said Grant, "Their record for innovation is well established. They went overboard to make SaverStrap the terrific product it is."
SaverStrap is also in discussion with various companies, with an eye to nominating national distributors around the world.
"That bag you love? Now you can really love it," says Bronson enthusiastically, "because it doesn't hurt you anymore. It doesn't slide off. It keeps you organized. It's your friend again."
Contact: Adam Bronson
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