CHICAGO and NEW YORK, April 18, 2011 /PRNewswire/ -- Travelclick and Sabre announced today the renewal and strengthening of an agreement whereby Travelclick will serve as a reseller of Sabre travel agent media to hoteliers worldwide. This new multi-year agreement is designed to benefit hoteliers, travel agents and travelers by delivering targeted hotel advertising and promotional value at the point of sale, when crucial travel decisions are being researched and made.
Working together since 1999, Travelclick and Sabre have successfully launched and grown key media innovations including point of sale advertising (Sabre PromoSpots) and preferred placement (Sabre Hotel Spotlight) products.
The integration of Sabre's industry-leading media assets into Travelclick's Media Network enhances the overall value offered to Travelclick's 15,000 customers worldwide who rely on the Company's comprehensive portfolio of marketing, business intelligence and reservations solutions.
With the industry's largest network of localized sales and service experts, Travelclick will connect hoteliers with Sabre's 57,000 travel agency locations around the world, providing them with an end-to-end experience.
The agreement will leverage the continued growth in hotel bookings through the global distribution system (GDS) channel. In 2010, hoteliers increased their revenue by 38 percent through GDS bookings. More than $17 billion in hotel revenue was booked by travel agents through GDSs last year, driven in part by a 14 percent increase in room nights sold, which reiterates the buying power and value of travel agencies.
"Sabre is a critical partner," said Jonathan Cherins, chief marketing officer at Travelclick. "The reach and experience of our proven global sales team will provide hotels with access to Sabre's industry-leading media portfolio, allowing them to leverage one of the most powerful and fastest growing distribution channels in the hotel industry."
Channel Investment Creates Options for Hoteliers
Together, Sabre and Travelclick will focus on the growth of the distribution channel and invest in launching innovative features and products.
"We are excited to collaborate with Travelclick to better serve our mutual customers and develop innovative products that put optimally targeted offers at the fingertips of our agents, so they can provide the highest level of service and value to their travelers," said Rajiv Rajian, vice president of Point of Sale Product Marketing for Sabre Travel Network. "Our agreement highlights the significant commitment that Sabre and Travelclick have to the success of hoteliers and travel agents worldwide."
As a part of this agreement, Travelclick will also become an authorized reseller of Sabre Reward Plus, the travel agent program that rewards agents for bookings they make within the Sabre portfolio.
About Travelclick, Inc.
Travelclick (www.travelclick.com) is a leading provider of profitable revenue generating solutions for hoteliers worldwide. Travelclick offers hotels world-class reservation solutions, business intelligence products and comprehensive media and marketing solutions to help hotels grow their business. With local experts around the globe, we help more than 15,000 hotel clients in over 140 countries drive profitable room reservations through better revenue management decisions, proven reservation technology and innovative marketing. Since 1999, Travelclick has helped hotels leverage the web to effectively navigate the complex global distribution landscape. Travelclick has offices in New York, Atlanta, Chicago, Barcelona, London, Dubai, Houston, Melbourne, Shanghai, and Tokyo. Follow us on www.twitter.com/travelclick and www.facebook.com/travelclick.
About Sabre Travel Network
Sabre Travel Network is the world's leading provider of high-performance travel solutions. By combining its unique expertise and leading technology, Sabre powers business performance across the travel industry. Sabre's multi-channel merchandising and procurement solutions enable corporate and leisure agencies, corporate travel programs, airlines, hotels and other travel suppliers around the world to make money, save money and provide better customer service. Sabre Holdings connects people with the world's greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at http://www.sabre-holdings.com/