Treat or Toothbrush: Kids Trade Candy for Better Oral Hygiene in 8th Annual Halloween Candy Buy Back Program

BUENA PARK, Calif., Oct. 11, 2011 /PRNewswire/ -- A little bit of Halloween candy can go a long way towards satisfying kids' cravings for sweet treats.   But a lot paves the way for tooth decay.  That's why dentists participating in the 8th annual Halloween Candy Buy Back Program are asking kids to drop in on November 1 and donate what can quickly become too much of a good thing to a great cause.

(Logo:  http://photos.prnewswire.com/prnh/20101130/LA09747)

Through the program, children who bring unopened candy to local dental offices the day after Halloween will receive prizes like the popular FireFly® toothbrush, featuring a light-up timer that promotes thorough brushing and good oral care habits for life.  The candy is then sent through Operation Gratitude as part of holiday care packages to troops serving overseas.  It's a win-win situation that rewards kids with healthier smiles and lets them show appreciation to America's service men and women.

"Kids can still enjoy the fun of trick-or-treating, without overconsumption of sweet treats," says Dr. Chris Kammer, the Wisconsin dentist who founded the Halloween Candy Buy Back Program.  "They love the colorful, glowing FireFly toothbrushes they get in return for the candy they donate, and they are thrilled to help send a little piece of home to our soldiers far away."

To find participating dentists in your area, please visit www.halloweencandybuyback.com.  Dentists who would like to purchase FireFly at the discounted Halloween rate, please visit http://www.drfreshdental.com/candybuyback.  To learn more about Operation Gratitude, please visit www.operationgratitude.com

ABOUT DR. FRESH, INC.

Dr. Fresh, Inc. (www.drfresh.com), one of the fastest growing oral care companies in the U.S., is the developer of over 250 different quality and cost-effective personal care products.  Established in 1998, Dr. Fresh offers quality personal care products from its top-selling FireFly® flashing toothbrush for kids to Binaca® breath freshening products.  With broad international business, Dr. Fresh maintains manufacturing facilities in the U.S., China and India.  From molding to packaging, all production procedures are carried out in-house with state of the art machinery to maintain the highest standard of quality control, producing over 100 million toothbrushes per annum.  

SOURCE Dr. Fresh, Inc.