Trend Alert: Alice in Wonderland is Taking Over Halloween!

Dreamgirl launches new light-up and reversible Alice inspired costumes for Adults and Teens!

Oct 18, 2010, 09:00 ET from Dreamgirl International

LOS ANGELES, Oct. 18 /PRNewswire/ -- Dreamgirl International – the most innovative costume manufacturer in the US has taken the Alice in Wonderland trend to a whole new level of design and of course – sexy fun!

Light-Up Costumes: The hottest selling style for retailers this season is Queen of Heartbreakers and Wonderland's De-LIGHT, enhanced light-up versions of the classic story's Red Queen and Alice. Each costume features skirts with layers of tulle interlaced with fiber optic technology to give a new shine on the traditional design. Light-Up Costumes combine fashion and technology that has never been done before.

Reversible Costumes: Tea for Two and Mad about You are costumes with a twist! Reversible costumes let you start your night as Alice and then transform into Red Queen in minutes! Mad about You is a great spin on the Cheshire Cat that in a flash becomes the Mad Hatter. "Reversible costumes give the customer a dynamic and sexy look but also the value of two costumes for the price of one," explains designer Donna Lackmeyer. "The secret lies in the construction – making sure each Reversible fits great is very important."

Sugar Sugar by Dreamgirl: The new Junior line has Alice costumes for teens using the best selling adult innovations: reversible and light-ups. Sugar Sugar was designed to be age appropriate but still maintain that fashionable edge that kids, tweens and teens crave. "The Alice inspired teen costumes have more modest hemlines and higher necklines allowing for more coverage," states Janet Teller, VP of Costumes. "Sugar Sugar delivers family friendly costumes that follow current trends all at a great price point."

Dreamgirl costumes feature their signature "all in the bag" costume with accessories. No need to spend more when you can have it all.  Dreamgirl can be found nationwide at Halloween Express, Spirit Halloween and Halloween City or online at and

Dreamgirl International is one of the fastest growing Lingerie and Costume manufacturers in the world; covering the US with nationwide sales representatives and more than 20 International distributors serving over half the globe. In the past seven years, the company has increased its sales twelve-fold with revenue growth exceeding 18% for the 2009 Financial Year

SOURCE Dreamgirl International