Trend Shop Unveiled By SHOP.COM: Shoppers Can 'Get The Look'

Premier products and brands featured in unique editor collections and ensembles

Oct 25, 2010, 08:05 ET from SHOP.COM

MONTEREY, Calif., Oct. 25 /PRNewswire/ -- SHOP.COM, the comparison shopping site for busy women, is now also the place for zeitgeist-driven style aficionados to get their latest trend fix.  SHOP.COM today announced a new Trend Shop, a special section of the award winning site dedicated to showcasing the hottest products, beloved brands, and the latest styles across the clothing, beauty, jewelry, and home decor categories from a variety of top tier retailers. The Trend Shop currently features over 50 carefully edited sets of products representing some of the most popular fashion and style themes like "Mad Men and Women", "Vintage Vixen", and "A Tribute to Audrey".

Each of the trend sets are thoughtfully constructed by SHOP.COM's editorial and merchandising teams with an array of products that span everything from couture designers to affordable brand names, with products from various price points. The Trend Shop can be found by clicking a new global tab on SHOP.COM's home page.

Shoppers can both visualize the look with the aid of a collage graphic and shop the trend by scrolling down each trend's page to see the assortment of items that make up the trend, as well as additional similar picks hand-chosen by SHOP.COM's merchandising team. Shoppers are also encouraged to leave comments, share the trends via email or Facebook, and post the trend pages on their blogs and other social media networks by using the relevant "Share" icons in the upper-right-hand corner of each trend set.

"Our new Trend Shop area is a win-win for our customers and our merchant partners," said Cori Tuck, Director of Merchant Operations. "Not only are we able to simplify the shopping comparison experience for our customers by providing them with outstanding, trend-setting products in a dedicated area on our site, but we can now showcase in a very visible way the consistent quality that specific merchant partners offer. It's exciting for all of us!"

SHOP.COM continues to develop new trend sets and future plans include the ability for customers to create their own sets, Trend Shop contests, guest Trend Editors, and much more.

For more information on the Trend Shop, or if you're a merchant or media professional that is interested in building your own trend sets, contact Simona Supekar at


SHOP.COM™ is the comparison shopping engine designed to meet the shopping needs of women and the business needs of merchants. Leveraging the features of its patented OneCart® along with extensive partner store integration, SHOP.COM helps customers "Shop Smart, Save Big" across thousands of online stores. The company also publishes ShopCompanion™, a comprehensive directory of online and brick-and-mortar stores, as well as The Shopping Vine™, a shopping blog network. SHOP.COM is a privately-held California-based company which also operates in the United Kingdom. For more information, please visit http://www.SHOP.COM/corporate.


Simona Supekar