TrendSights Analysis: Cocooning - Bringing out-of-home experiences into the comfort of the home
NEW YORK, Aug. 3, 2017 /PRNewswire/ -- TrendSights Analysis: Cocooning - Bringing out-of-home experiences into the comfort of the home
Summary
Cocooning reflects consumers' need to stay at home and revert to more conventional methods of performing tasks, such as cooking from scratch. This sentiment is highly aspirational, particularly among consumers leading busy lifestyles who do not have the time to retire to the comfort of their own homes as much as they would like.
Read the full report: http://www.reportlinker.com/p05043257/TrendSights-Analysis-Cocooning-Bringing-out-of-home-experiences-into-the-comfort-of-the-home.html
Trend drivers
- Technological invasion: Digital platforms are changing the nature of the home and support consumers in recreating their out-of-home experiences at home.
- Economic circumstances: Economic instability impacts upon consumers' disposable income, leading to them choosing to stay in to save money.
Consumer targets
- Millennials are most likely to adopt new technologies that can support and enhance product consumption at home.
- Millennials and female consumers have greater financial worries than average, and are thus opting to stay home to save money.
Consumers are now finding it much easier to recreate traditional out-of-home experiences in the comfort of their own homes amid the proliferation of products offering "professional quality" and "consumer experiences" more commonly associated with out-of-home channels. Many of these running themes provide social currency in the form of "status skills" gained from using professional-grade products.
The report "TrendSights Analysis: Cocooning", helps to identify the reasons underpinning consumers' choice to spend more time at home and how this need affects their purchasing choices. Furthermore, it Gain insight into the key consumer segments that are most likely to be a driver for innovation and put innovative products into context by connecting them to specific consumer trends and preferences.
Scope
- Millennials are most likely to adopt new technologies that can support and enhance product consumption at home.
- Millennials and female consumers have greater financial worries than average, and are thus opting to stay home to save money.
Reasons to buy
- Identify the reasons underpinning consumers' choice to spend more time at home and how this need affects their purchasing choices.
- Gain insight into the key consumer segments that are most likely to be a driver for innovation.
Read the full report: http://www.reportlinker.com/p05043257/TrendSights-Analysis-Cocooning-Bringing-out-of-home-experiences-into-the-comfort-of-the-home.html
About Reportlinker
ReportLinker is an award-winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need - instantly, in one place.
http://www.reportlinker.com
__________________________
Contact Clare: [email protected]
US: (339)-368-6001
Intl: +1 339-368-6001
SOURCE Reportlinker
Related Links
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article