Trevelino/Keller Communications Group Adds EcoPath and GameDay Rugs to its Green, B2B, Lifestyle Practices

ATLANTA, Aug. 16 /PRNewswire/ -- Trevelino/Keller Communications Group, an integrated public relations, social marketing and brand communications firm, today announces the addition of two brands from parent company Engineered Conversion Systems (ECS) to its Green, Business-to-Business and Lifestyle practices – EcoPath™ and the newly re-launched GameDay Rugs™. A product of ECS, EcoPath is the world's first and only 100 percent perpetually recyclable commercial entryway matting solution, created to meet facility managers' requirements for safety, cleanliness and durability. GameDay Rugs encompasses the company's sports division and manufactures high-quality, decorative sports-licensed rugs for loyal fans who take pride in their favorite teams.  

"Our business model has many moving parts. As such we knew we needed an agency partner that not only understood all of our verticals but also how to effectively reach our target audiences in a way that made an impression," said Jack Lindsay, vice president of sales of ECS. "Trevelino/Keller's body of work and versatility of integrated services made it the one-stop shop for us and our products."

Trevelino/Keller will deliver fully integrated marketing campaigns including branding, design, interactive and public relations.

"Our integrated services capabilities and expertise in the green, B2B and consumer industries proved a perfect fit with both EcoPath and GameDay Rugs," states Genna Keller, principal, Trevelino/Keller Communications Group. "This is an exciting partnership, and we look forward to positioning each brand for marketplace success."

"For both brands, we leveraged our branding methodology to design multi-layered identity programs that are scalable and relevant to the EcoPath and GameDay Rugs buying audiences," noted Jeff Faught, brand specialist for Trevelino/Keller Communications Group. "Our primary goal is to help our clients be successful and take a practical approach in developing the right tools to help their sales force have productive conversations."

Perpetually recyclable, EcoPath sustainable matting solution complements any style motif and protects valuable floors while helping facilities achieve their top green potential by contributing toward LEED building certification. The product line combines the latest innovations in manufacturing, technology, and materials with superior workmanship and outstanding service. EcoPath is manufactured in the U.S. and carries an unmatched manufacturing warranty.

Perfect for broadcasting fans' passion and dedication while at home or tailgating on game day, GameDay Rugs are plush, durable, and graphically striking custom tufted, decorative rugs for all weather use, indoor or out. GameDay Rug's officially licensed sports mats and rugs are ideal for fans to display their team spirit at their front door, game room, dorm room, the office, their car; anywhere.

As part of ECS's vertically integrated manufacturing company with a modern 70,000 sq. ft. facility in Dalton, Ga., both EcoPath and GameDay Rugs incorporate the maximum standards in quality control blended with competitive pricing and fast fulfillment.

About Trevelino/Keller

Headquartered in Atlanta with a presence in Washington, DC and Charleston, SC, Trevelino/Keller specializes in public relations, social media and brand communications. Its areas of practice include Technology, B2Business, Lifestyle, GreenWorks and Franchising. In 2005, Trevelino/Keller founded the Atlas Alliance, made up of likeminded boutiques that offer cultural (Hispanic and Latino), geographic (Europe, Middle East and Asia Pacific) and specialty expertise (entertainment, public affairs). In 2006, Trevelino/Keller founded The Start-Up Council to support early stage companies on a gratis basis. In 2010, the firm launched Wheelhouse, its social marketing brand focused on delivering next generation online solutions. For more information about the firm, its practice-focused ning communities or Wheelhouse, visit www.trevelinokeller.com.  For career placement, visit the firm's PR site, www.prstarbase.com.  

SOURCE Trevelino/Keller Communications Group