ATLANTA, Oct. 11 /PRNewswire/ -- Trevelino/Keller Communications Group, an integrated public relations, social media and brand communications firm, today announces the addition of Medical Justice to its business-to-business practice. Based in Greensboro, NC, Medical Justice offers proactive services that protect physicians' reputations and deter proponents of frivolous medical malpractice lawsuits.
Nationally up to 80 percent of malpractice lawsuits result in zero payment to plaintiffs. However the relatively low success rate of claims against physicians has not deterred medical malpractice litigation. Instead it has begun to erode the confidence, enthusiasm and reputation once held by the medical profession.
"Physicians spend too much time worrying about frivolous lawsuits, Internet defamation and other medico-legal threats. Our services protect physicians from many risks they encounter in practicing medicine and actually deter frivolous lawsuits, which clog up the healthcare system in this country. We need to spread the word to the medical community regarding our value, and we believe Trevelino/Keller Communications Group is the firm to do that," says Shane Stadler, vice president of marketing at Medical Justice. "We sought an agency that could effectively elevate our thought leadership position and brand recognition throughout the medical industry and focus on raising awareness about this important issue. Trevelino/Keller's expertise in penetrating B2B vertical markets will help take Medical Justice through the next phase in our growth."
Trevelino/Keller will focus on traditional media placement, association programs, creative services, speaker bureau efforts and social media support for Medical Justice.
"We believe strongly in Medical Justice's offerings and are pleased to be in a position to represent such a caliber of professionals. There is an obvious need for the services they offer, protecting a physician's most valuable asset – his or her reputation. While doctors already know that medical malpractice insurance is important, we look forward to educating them about Medical Justice's equally valuable and supplemental offerings that can help prevent frivolous lawsuits before they begin. We are confident that we can elevate their growth," states Genna Keller, principal, Trevelino/Keller Communications Group.
Headquartered in Atlanta with a presence in Washington, DC and Charleston, SC, Trevelino/Keller specializes in public relations, social media and brand communications. Its areas of practice include Technology, B2Business, Lifestyle, GreenWorks and Franchising. In 2005, Trevelino/Keller founded the Atlas Alliance, made up of likeminded boutiques that offer cultural (Hispanic and Latino), geographic (Europe, Middle East and Asia Pacific) and specialty expertise (entertainment, public affairs). In 2006, Trevelino/Keller founded The Start-Up Council to support early stage companies on a gratis basis. In 2010, the firm launched Wheelhouse, its social marketing brand focused on delivering next generation online solutions. For more information about the firm, its practice-focused ning communities or Wheelhouse, visit www.trevelinokeller.com. For career placement, visit the firm's PR site, www.prstarbase.com.
About Medical Justice
Founded in 2002, Medical Justice is a membership-based organization, run by physicians, that offers patented services to protect physicians' most valuable assets – their practice and reputation. Programs include affordable services to: (1) Deter frivolous malpractice claims; (2) Provide proven strategies for successful counterclaims; and (3) Prevent Internet defamation. More information can be found at www.medicaljustice.com.
SOURCE Trevelino/Keller Communications Group