Trevelino/Keller Communications Group Adds New WinCup Holdings Inc. to Its B2B Practice

ATLANTA, Aug. 2 /PRNewswire/ -- Trevelino/Keller Communications Group, an integrated public relations, social marketing and brand communications firm, today announces the addition of New WinCup Holdings Inc. to its Business-to-Business practice. WinCup, a leading manufacturer and distributor of foam cups, bowls and containers, is headquartered in Stone Mountain, Ga.

"We were initially impressed by Trevelino/Keller's expertise and industry insight, but it was their creativity that affirmed that they are the right partners to help us elevate our products and our industry category," said Fran Alexay, director of marketing for New WinCup Holdings. "We are focused on increasing WinCup's market awareness, creating new and improved products and educating consumers on the many benefits that foam offers. We're certain Trevelino/Keller will help us accomplish these goals."

Trevelino/Keller will focus on industry visibility and branding for WinCup and its product lines, leveraging its recently formed Wheelhouse brand.  

"As we deliver WinCup's message, one of our primary goals is to correct misconceptions and educate the market on foam's performance and value," states Genna Keller, principal, Trevelino/Keller Communications Group.

WinCup services a wide range of foodservice market segments and is led by a team of industry experts that believes in and promotes the value of foam in terms of quality, performance, durability and green manufacturing. It operates eight manufacturing locations, with plants and distribution centers in Corte Madera, Calif.; El Campo, Texas; Higginsville, Mo.; Metuchen, N.J.; Phoenix, Ariz.; Stone Mountain, Ga.; and West Chicago, Ill.

About Trevelino/Keller

Headquartered in Atlanta with a presence in Charleston, S.C. and Washington, D.C., Trevelino/Keller Communications Group is an integrated communications firm specializing in public relations, branding and social marketing.  Its areas of practice include Technology, B2Business, Franchise, Lifestyle and GreenWorks. In 2005, Trevelino/Keller founded the Atlas Alliance, made up of likeminded boutiques that bring cultural, geographic and specialty expertise to the firm's clients. In 2006, it launched the Start-Up Council, a gratis-based program that supports early stage companies through counsel, contacts and community.  A sampling of Trevelino/Keller's clients includes Verizon Wireless, SITA, Ritz Camera and Image, EcoPath and Paymetric. For more information, please call 404-214-0722 or visit www.trevelinokeller.com or its new Wheelhouse site at www.wheelhousetk.com.  

SOURCE Trevelino/Keller Communications Group