Trevelino/Keller Communications Group Tapped to Lead Public Relations and Social Media Efforts for the Launch of Neighborhood Nurse®

ATLANTA, Nov. 8, 2010 /PRNewswire/ -- Trevelino/Keller, an integrated public relations, social media and brand communications firm, today announces its role in the launch of the Atlanta-based healthcare concierge concept, Neighborhood Nurse®. Currently available to the Atlanta community, the company is the country's first network of registered nurses accessible around the clock to provide reliable healthcare advice and guidance.

CNN recently reported that nearly 50 – 75 percent of visitors to hospital emergency rooms could have been treated by an outside facility, leaving them plagued with overcrowding. Hospital and doctor office overload, ongoing confusion around health reform and consumers paying more for coverage and care, validate the need and desire for individual guidance and support. Consumers want access to a knowledgeable, trusted resource when faced with an immediate healthcare problem as well as the broader challenges of navigating a complex healthcare system. Neighborhood Nurse® offers a professional service that is affordable, convenient and personalized.

"Neighborhood Nurse® offers consumers a reliable alternative to their traditional healthcare services that is available to them any time day or night. We brought Trevelino/Keller on board to help launch us, initially in the Atlanta market while establishing our presence through our social media properties," says Kristina Larsen, RN, founder and CEO. "Trevelino/Keller has provided guidance at many different points throughout our development stage and given their experience working with start-ups, we're confident they'll be an integral part of our launch phase."

Trevelino/Keller will focus on traditional media relations and social media support for the launch of Neighborhood Nurse®.

"As parents, children of aging parents and members of the Atlanta community, we know first hand the importance of having reliable healthcare options available anytime of the day. Illnesses and emergencies don't just happen during business hours and Neighborhood Nurse® provides a sense of comfort to know you have an online resource and a trained expert available to answer any of your questions and provide sound advice for any health related issue. We're excited to be a part of the early stage of another promising Atlanta-based startup," says Dean Trevelino, principal, Trevelino/Keller.

About Trevelino/Keller

Headquartered in Atlanta with a presence in Washington, DC and Charleston, SC, Trevelino/Keller specializes in public relations, social media and brand communications. Its areas of practice include Technology, B2Business, Lifestyle, GreenWorks and Franchising. In 2005, Trevelino/Keller founded the Atlas Alliance, made up of likeminded boutiques that offer cultural (Hispanic and Latino), geographic (Europe, Middle East and Asia Pacific) and specialty expertise (entertainment, public affairs). In 2006, Trevelino/Keller founded The Start-Up Council to support early stage companies on a gratis basis. In 2010, the firm launched Wheelhouse, its social marketing brand focused on delivering next generation online solutions. For more information about the firm, its practice-focused ning communities or Wheelhouse, visit www.trevelinokeller.com.  For career placement, visit the firm's PR site, www.prstarbase.com.

About Neighborhood Nurse®

Neighborhood Nurse® is an Atlanta-based, community healthcare concierge service that provides personalized health advisory and care guidance services to direct to consumers. Our mission is to help people easily handle every healthcare situation and to feel confident about the medical choices and care decisions they make for themselves and their families.  For more information, visit www.neighborhoodnurse.com.

SOURCE Trevelino/Keller Communications Group