AUSTIN, Texas, Jan. 13, 2016 /PRNewswire/ -- After the resounding market response to the Smart Marketing for EngineersTM eBook series, Rebecca Geier, CEO and Cofounder of TREW Marketing and regular speaker and guest columnist on marketing to technical audiences, has published a book on the topic – Smart Marketing for EngineersTM: An Inbound Marketing Guide to Reaching Technical Audiences. The book is available for purchase now via RockBench Publishing Corp.
About The Book
In her debut book, Geier covers two topics that are uniquely important and lacking in marketing industry coverage until now:
- How to effectively market to technical audiences.
- How to do it using a modern, inbound marketing approach.
"Inbound marketing is ideal for technical audiences because of its data-driven approach," said Brian Halligan, Cofounder and CEO of HubSpot (NYSE: HUBS). "I love that Smart Marketing for Engineers provides the first of its kind inbound marketing guide for engineers and scientists, complete with research to back it all up."
Rich in data showing engineers' online content and browsing behavior and preferences, Smart Marketing for Engineers is filled with lists, templates, and examples from B2B engineering and scientific companies in industries including automotive, military/aerospace, consumer electronics, manufacturing, IT, and oil/gas. The book is ideal for engineers and technical business leaders looking for a straightforward, research-based guide to modern marketing, professional marketers new to targeting technical audiences, and students learning modern and vertical marketing methods.
Writing the book's foreword, Dr. James Truchard, the President, CEO, and Cofounder of National Instruments, notes, "Rebecca distills two decades of marketing and business leadership expertise into this unique, comprehensive guide to building modern marketing strategies that help you earn the attention of technical audiences."
About The Author
With over 25 years of experience marketing to technical audiences, Rebecca Geier is the CEO and Cofounder of TREW Marketing, a full-service marketing firm based in Austin, Texas uniquely serving B2B companies in engineering, science and technology. Named by The Wall Street Journal editors among the Ten Most Innovative Entrepreneurs in America, Geier leads the agency in building strategic, data-driven marketing programs using a modern inbound approach to help its clients get found online, drive web traffic, convert leads, and generate a consistent pipeline of qualified opportunities to fuel growth.
You can order a copy of the book today on Amazon. For more information, visit trewmarketing.com/smartmarketingforengineers. Email firstname.lastname@example.org to request more information about Geier speaking at your next corporate or industry marketing event.
Rebecca Geier, CEO and Cofounder, TREW Marketing
Ryan Gardner, Marketing Coordinator, TREW Marketing
TREW Marketing: www.trewmarketing.com
Announcing Rebecca Geier's Book, Smart Marketing for Engineers: www.trewmarketing.com/smartmarketingblog/trew-marketing-news/announcing-rebecca-geiers-book-smart-marketing-for-engineers/
SOURCE TREW Marketing