NEW YORK, March 19, 2012 /PRNewswire/ -- Scanbuy Inc., the World leader in mobile barcode systems and the makers of ScanLife (www.scanlife.com), and Triad Retail Media (www.triadretail.com), the market leader in creating, managing and operating digital retail media programs, today announced a partnership to provide Triad's retail clients with ScanLife-powered mobile barcodes. With millions of consumers carrying mobile phones and an increase in consumer scanning activity in 2011, retailers are turning to mobile barcodes to elevate the customer experience by engaging shoppers and converting them to more informed buyers as well as enhancing the shopping experience for loyal customers.
"Smartphones have become a valuable resource for on-the-spot product information, and are a major influence for customers along the path to purchase, so it's important that brands incorporate a mobile strategy that utilizes innovative tools like QR codes," said Triad Retail Media CEO Greg Murtagh. "This partnership enables us to provide our clients with a proven mobile barcode platform to deliver a more dynamic and intelligent shopping experience that will capture attention and increase brand loyalty."
"Some of the most active mobile barcode campaigns in 2011 were generated by companies within the consumer packaged goods and retail industries, which makes this the perfect partnership not only for Triad Retail Media, but Scanbuy as well," said Mike Wehrs, CEO and President, Scanbuy. "We're thrilled Triad has chosen to use our ScanLife platform to strengthen their clients' mobile consumer engagement and ultimately drive bottom-line revenues."
Triad Retail Media has developed custom digital marketing programs for many leading retailers and brands, including Walmart, eBay, CVS, Sam's Club, Dell and many more. With the ScanLife solution, they can now offer another innovative tool to engage and influence consumers with digital content from any media, adding depth to their clients' marketing strategies. Through the solution's scalable interoperable code-management platform, Triad's clients can create and manage high impact mobile barcode campaigns that not only drive revenue, but include powerful analytical capabilities that provide detailed insights into consumer behavior by tracking scanning activity, location and other valuable business intelligence.
In addition, the solution includes a "Scan and Send" feature that enables brands to engage consumers with non-app–enabled mobile phones, making their barcodes accessible to more than 190 million U.S. camera phones. The feature allows access to content by snapping a picture of a standard barcode, then sending it to the ScanLife system via MMS to 43588 or by email to [email protected].
About Triad Retail Media Founded in 2004, Triad Retail Media (www.triadretail.com) is the market leader in creating, managing and operating digital retail media programs for highly trafficked retail websites. Triad's unique approach to retail advertising provides upside for retailers, brand advertisers and shoppers. Contextual and relevant advertising provides a much richer online shopping experience while giving brands the opportunity to engage shoppers while they're making purchase decisions. This custom advertising approach goes far beyond the banner and standard ad networks.
Triad Retail Media's leading retail clients include Walmart, eBay, CVS, Sam's Club, Dell and many other notable retailers. The company was recently named one of the fastest-growing private companies in the U.S. by Inc. magazine. Headquartered in Tampa, Florida, Triad employs more than 300 people in six offices nationwide.
About Scanbuy Scanbuy is the global leader in developing solutions that power the connection between the physical and digital world and the developer of the ScanLife mobile barcode platform (www.scanlife.com). The ScanLife suite of mobile barcode products consists of an interoperable Code Management Platform, a universal barcode reader app with millions of users, and developer tools that can be accessed to build customized solutions. The cloud-based platform is used by a wide variety of industries including retail, CPG and media publishers to create, manage and track dynamic 2D (QR Code) barcode campaigns.
ScanLife manages millions of 1D (UPC) and 2D scans from over 125 different countries every day and is headquartered in New York City with local offices throughout North America, Europe, LATAM and China. Scanbuy has the largest and oldest patent portfolio of any company in the industry, with more than 50 patents granted covering the entire solution. The company's investors include Motorola Solutions Ventures, Motorola Mobility Ventures, Hudson Ventures and Masthead Venture Partners.