TrialPay Commerce Revolutionizes the Online Shopping Cart

MOUNTAIN VIEW, Calif., Dec. 15, 2010 /PRNewswire/ -- TrialPay, the leading transactional advertising platform, today launched TrialPay Commerce, a hosted shopping cart that allows merchants to increase conversions and order values by showing targeted, in-cart promotions from name-brand companies.  These in-cart promotions enable online merchants to provide deep discounts to customers without eroding margins using TrialPay's patented transactional advertising technology.

TrialPay Commerce provides:

• Revenue-maximizing tools: Patented in-cart promotions that increase revenue and reduce abandonment rates
• Optimized checkout flow: User-friendly cart streamlined to drive conversion with a customizable look-and-feel
• Global payment processing: TrialPay handles all major payment options, including PayPal, in multiple currencies and is certified secure
• Fully managed deployment: TrialPay handles all set-up of the hosted cart, including account creation and product integration; merchants get a dedicated account manager to help optimize campaigns

Merchants in the TrialPay Commerce beta program report a boost in revenue from using the technology. For example, MediaMall Technologies, a provider of Web TV software, integrated TrialPay Commerce and used it to offer customers a $15 discount on its PlayOn Premium software in return for completing a targeted offer from a relevant advertiser.  MediaMall immediately saw a 10 percent increase in revenue and a dramatic increase in average order value (thanks to a bonus commission it gets from every in-cart offer completion).  

"Our customer base is extremely price sensitive, and anything we can do to lower our customer's price without eroding our margins is a good thing," said Tracy Burman, COO of MediaMall Technologies. "We're constantly evolving and trying to better serve our customer base, and TrialPay has enabled us to do this while making a significant difference in our bottom line."

TrialPay's extensive network of name-brand advertisers enable the company to provide relevant in-cart promotions that has been proven to move the needle for many online merchants.

"There has historically been inadequate innovation in the online shopping cart since the inception of e-commerce and it's often viewed as dead property on a website; in fact it's one of the most critical points of customer engagement," said Will Breetz, VP and GM of E-Commerce at TrialPay. "TrialPay Commerce is the first shopping cart designed from the start to increase sales, not just process them. We're breathing new life into the checkout by enabling merchants of any size to cross-promote relevant products, provide conversion-boosting discounts and otherwise engage consumers while they are in the midst of a transaction. Our success with early adopters of this technology has shown the approach works to drive more revenue."

First established with TrialPay's Get It Free™ model, transactional advertising is the placement of a relevant good or service before, during or after the point of a transaction. In transactional advertising, a consumer around the point of purchase is presented with a targeted offer from TrialPay's network of name-brand advertisers, such as Sears, Apple or Groupon. This offer can provide either a free product or a substantial discount on the original or future purchase. Businesses earn more per transaction by receiving a portion of the advertising dollars from TrialPay's name-brand partners. TrialPay has found that providing in-cart offers and cross-promotional opportunities also increases conversions and reduces shopping cart abandonment rates.

"The introduction of TrialPay Commerce also points to the evolution of TrialPay as a company," said Alex Rampell, CEO of TrialPay. "We started by introducing patented tools that convert more customers through compelling payment alternatives, and to date, we've worked with more than 80 million users and over 10,000 merchants worldwide. By adding our revenue-boosting features to a cutting-edge shopping cart, we're taking our proven approach to the next level and further evolving the category of transactional advertising."

About TrialPay:

TrialPay's transactional advertising platform boosts revenue and converts more customers for online merchants by placing targeted promotions around transactions.  TrialPay presents customers with compelling incentives and payment options from name-brand advertisers, increasing sales for online merchants while driving traffic and customer acquisitions for premier advertisers.  With TrialPay, everyone wins: customers get a free product or significant discount on current or future purchases, advertisers acquire new customers on a pay-for-performance basis and online merchants earn more revenue from their current traffic.

TrialPay works with leading companies across many industries, including software, social apps, retail, online services and more. In four years, TrialPay has provided 80 million users with compelling payment options at more than 10,000 sites including Facebook, Gap, Trend Micro and Fandango. TrialPay holds key patents spanning alternative payment methods for products, services and virtual goods sold online. For more information, please visit http://www.trialpay.com.

SOURCE TrialPay