TrialPay fuels mobile growth after licensing deal with Visa by launching Evergreen -- the industry's leading mobile monetization platform
Sep 11, 2014, 06:55 ET
MOUNTAIN VIEW, Calif., Sept. 11, 2014 /PRNewswire/ -- TrialPay, Inc., the leader in mobile monetization, announced the wide release of its Evergreen mobile SDK. Evergreen is a holistic mobile monetization platform, with unique advertising and engagement tools designed to grow revenue for developers, while optimizing their existing advertiser relationships. This launch comes off the heels of a recently announced licensing deal with Visa, which brings TrialPay's transactional advertising tools to the world's largest payment company. TrialPay is now focusing its resources on its fast growing mobile business.
To date, TrialPay has generated over a quarter billion dollars in new revenue for thousands of developers, including category leaders like Kabam, Zynga and Glu, by using best-in-class offers to better monetize non paying users. Evergreen is a powerful mobile SDK built on TrialPay's pioneering transactional advertising tools, and takes advantage of three important mobile trends: the demand for app-install marketing, the need for video mediation, and the rise of mobile commerce.
The app-install market has grown from virtually zero to over $4 billion in two years. Evergreen has the unique ability to give developers access to targeted, high quality audiences with mobile-to-mobile, web-to-mobile (including unique traffic from Facebook), and video-to install marketing campaigns.
Video is becoming the dominant ad format on mobile. Brands are currently spending over a billion dollars in mobile video, and this is projected to double in the next two years as consumers spend more time on mobile devices.
Evergreen introduces Bridge, the first of its kind video ad-server and management tool. Bridge manages fill rates from multiple demand sources by tapping into TrialPay's extensive agency partnerships to optimize revenue and report ad-performance for publishers.
According to Forrester, shopping on mobile devices will reach up to $114 billion in 2014. With the development of products like Apple Pay, consumers will be able to make purchases with a single tap, accelerating mobile shopping.
Evergreen takes advantage of this mobile commerce trend by partnering with over 100 premium retail brands such as GAP, Target, FTD Flowers, and Nordstrom to deliver consumers powerful mobile offers that can be completed inside TrialPay's Offer Wall and Native ad solutions for a frictionless customer experience.
With the demand for flexible, game-branded ad units, Evergreen allows developers to selectively use any of the five core products through a single SDK. Ad units can also be branded to match the look and feel of the game, and can be integrated seamlessly into the app to enhance the user experience.
"WGT integrates its realistic sports games with TrialPay offers across mobile, Facebook, and desktop platforms because of their proven track record to engage our players and boost their lifetime value," says Pete Harrison, Vice President of Marketing for WGT Media, "WGT looks forward to expanding our partnership using the Evergreen tools across our growing portfolio."
Evergreen promises to be the most comprehensive monetization solution for app developer across multiple platforms. To learn more about Evergreen's full suite of products, please visit www.trialpay.com for more information.
TrialPay is the leader in cross-platform monetization, connecting over 500m game, and app users with premier advertisers, helping developers acquire and monetize their user base. With the launch of Evergreen, the complete mobile monetization platform, TrialPay enables developers to maximize revenue by optimizing their own direct partnerships while also providing access to TrialPay's own unique demand sources. By providing developers access to reach the best customers at the right time, Evergreen drives higher revenue, deeper engagement and greater customer lifetime value. Founded in 2006, the Mountain View based company has offices in San Francisco and Berlin, and is backed by Battery Ventures, Index Ventures, Greylock Partners, and Visa among others.
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