TrialPay Launches DealSpot to Bring Exclusive, Branded Deals to Social Apps

Social game monetization moves beyond the 'Offer Wall' with hypertargeted in-game promotions

Oct 06, 2010, 10:00 ET from TrialPay

MOUNTAIN VIEW, Calif., Oct. 6 /PRNewswire/ -- TrialPay, the leading social monetization provider, today announced the launch of DealSpot™, a comprehensive promotion framework that delivers exclusive deals and branded engagements inside social applications. DealSpot leverages TrialPay's deep advertiser relationships and launches with an impressive roster of partners, including Groupon for local deals, LOVEFiLM for subscription entertainment, branded retailers such as Yves Rocher and Lancome for shopping, Rue La La and Mertado for flash sales and a host of video and brand engagements featuring companies such as Unilever, VH1 and Kia Motors.  

In order to give publishers control over the deal context, TrialPay has pioneered an industry first: deals automatically appear in games via dynamically loaded Flash components that appear when relevant deals are available to consumers. There is also an API available for direct access to deals.  DealSpot is the first platform to enable game developers to control how deals appear inside their applications, allowing these promotions to be fully integrated into the game experience.

Over the last six months, DealSpot has been running in private beta with some of the largest social game publishers through titles such as Playdom's Sorority Life, Playfish's Restaurant City and iWin's Family Feud.

"DealSpot allows our more than 50 million players worldwide to participate in an array of deals and brands without leaving the game," says Saby Agarwal, director of payments at Playfish.  "The platform encourages players to return daily to check whether new deals are available, which means Playfish can increase engagement and loyalty."

Monetization of social games is still in its infancy, with only 1-3 percent of the 300 million social game players actually purchasing virtual goods.  However, with DealSpot, publishers can now monetize users around virtual items and in-game events rather than hoping that players visit a separate payment page.

"We've seen a significant increase in user engagement and overall revenue from DealSpot," says David Cordis, Product Manager for iWin's Family Feud. "Our offer-based revenue has more than doubled on past DealSpot promotions, enabling us to convert more players into payers."

DealSpot can also be used to encourage deeper user engagement by providing special deals based on player performance.  For example, iWin will use DealSpot to display special promotions to players who have reached certain levels in Family Feud.

"We are rolling out DealSpot not only as a way for all users to earn virtual currency, but also as a way to reward users who advance to higher levels in the game," says Cordis.

DealSpot also enables a more sophisticated approach to offering local deals. TrialPay matches the best local deal for a particular consumer and city from a wide range of deals sourced from group-buying companies such as Groupon, Tippr and LivingSocial. For example, social game publisher Playdom recently used DealSpot to promote the hugely successful Gap Groupon inside its Sorority Life game: players who purchased a Groupon for $25 off a $50 purchase at Gap also received Sorority Life Brownie Points.

TrialPay's extensive offer inventory ensures that social game publishers can always provide relevant options within their games in order to maximize conversion.

"DealSpot's in-game targeting and placement capabilities have dramatically boosted conversion rates and are strongly aligned with our strategy to increase customer engagement inside our games," says Cordis. "With DealSpot, we get access to TrialPay's strong pipeline of deals and promotions though a single integration. That's powerful."

About TrialPay:

TrialPay makes developers more money by presenting their online consumers with relevant promotions at every stage of the purchase process.  TrialPay pioneered the transactional marketing model more than four years ago and has served over 70 million users and 10,000 merchants and publishers, including many of the world's most well-known software and casual and social gaming brands.  TrialPay was recently granted three U.S. patents for its unique methods and systems for alternative payments.  A vocal advocate for quality standards and transparency in the industry, TrialPay is the only independent monetization platform that has consistently upheld an A+ rating from the Better Business Bureau. For more information, please visit

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