Tribal DDB Canada Serves Up Digital Marketing Expertise to McDonald's® Canada

TORONTO, Nov. 22, 2011 /PRNewswire/ -- Tribal DDB Canada, the integrated digital and social marketing group of DDB Canada, announced it has been appointed digital agency of record (AOR) for McDonald's Canada.  The agency now provides strategy, creative ideas, design and implementation to support McDonald's drive to further enhance their customer experience through engaging digital experiences and interactions across web, mobile, social platforms and emerging technologies.

"McDonald's is one of the best-known and most well-respected brands in the world," said Andrew McCartney, managing director, Tribal DDB Canada.  "Being named McDonald's digital AOR in Canada is a great honor and the beginning of a fruitful partnership.  Our vision is for McDonald's to become an innovative leader in the digital space, building their brand and telling their quality food story in an engaging way."

The agency was awarded the business following a competitive pitch process, which began in March 2011.  Tribal DDB has already undertaken two major initiatives for McDonald's Canada, including the national rollout of the McCafe brand and the re-imaging of McDonalds.ca.   

"Tribal DDB Canada's digital innovation and creative approach made them an ideal partner as we continue to transform our brand," said Joel Yashinsky, senior vice president of marketing of McDonald's Canada.  "We've already made a strong connection with the team and are impressed by their vision of how we can better connect with consumers through digital channels."

Tribal DDB Canada will service McDonald's Canada primarily from its Toronto office but will work closely with the agency's Vancouver office as well as its Montreal-based partner, Bleublancrouge, who will provide a strong French Canadian point of view to the digital game plan.

Tribal DDB Canada is now one of 18 Tribal DDB offices and 34 DDB offices in the DDB Worldwide network that service the McDonald's brand.  Since 1979 DDB Canada's youth marketing group, DDB Kid Think, has worked with McDonald's as a premium program supplier, producing Fun Times magazine, which has one of the largest annual circulations of children's magazines and premiums in North America. Tribal DDB Canada being named digital AOY for McDonald's Canada marks the first time McDonald's has partnered with one of DDB Canada's integrated groups for creative marketing communications expertise since 2000.

About McDonald's Canada McDonald's is the leading foodservice company in the world. McDonald's Restaurants of Canada Limited and its Canadian franchisees own and operate more than 1,400 restaurants and employ more than 80,000 Canadians coast to coast.  Approximately 75 per cent of McDonald's Canadian restaurants are locally owned and operated by independent entrepreneurs.  For more information about McDonald's Canada, visit the company's website at www.mcdonalds.ca.

"Like" McDonald's Canada on Facebook: www.facebook.com/McDonaldsCanada

Follow McDonald's Canada on Twitter: www.twitter.com/mcd_canada

About Bleublancrouge:

Bleublancrouge is a Montreal based full-service marketing communications agency. Recognized as one of Canada's most creative agencies, Bleublancrouge earned its place in the top ten agencies in the country. Its clients include Apple, Quebec Toyota Dealers, The Gazette, Bristol Myers Squibb, Olymel, Proxim, and many others. For more information, visit http://www.bleublancrouge.ca/en.

About Tribal DDB Canada

Established in 2001 Tribal DDB Canada is the integrated digital and social marketing group of DDB Canada, the most creatively acclaimed, internationally recognized marketing communications agency in Canada. Tribal DDB draws on its expertise in digital innovation and its heritage of creativity and insights to bring clients the most effective and differentiating marketing solutions for today's world.  It has offices in Vancouver and Toronto and is a member agency of the Tribal DDB Worldwide network, which has 60 offices spanning 42 countries around the globe.

About DDB

DDB Worldwide Communications Group Inc. (www.ddb.com) ranks among the top five consolidated advertising and marketing services global networks, according to Advertising Age. Consistently one of the most awarded networks globally for creative excellence, DDB was Campaign's 2009 Global Network of the Year, the 2010 Spikes Asia Network of the Year, 2010 Eurobest Network of the Year, 2010 Campaign Asia Pacific Creative Network of the Year and captured both the Cyber Grand Prix and Film Craft Grand Prix at the 2010 International Advertising Festival in Cannes. With more than 200 offices in over 90 countries, DDB Group believes in the power of Social Creativity to grow the value and influence of brands around the world by creating ideas that people want to play with, participate in and pass along.  DDB Worldwide is part of Omnicom Group Inc. (OMC).

SOURCE Tribal DDB Canada