Trident® and Oral Health America Welcome CincySmiles Foundation to the Smiles Across America® Family

Who:

Trident®, Smiles Across America® (SAA), CincySmiles Foundation and community leaders join Oyler School to showcase the importance of oral health care for children living in Cincinnati and nationwide.

What:

Tooth decay is the most common chronic childhood disease in America(1), affecting nearly 50 percent of second graders and nearly 80 percent of 17 year-olds(2).  In their dedication to help fight cavities(3) among our nation's youth, Trident, the best selling sugar free gum in the world(4), in conjunction with Oral Health America's signature program – Smiles Across America® (SAA) – welcome the CincySmiles Foundation to the SAA network.  Together, they will help raise awareness for oral disease prevention in the Cincinnati area through school-based and school-linked services.  The partnership is made possible through a $1.5 million, three-year commitment by Trident to the SAA program.

Alongside Cincinnati-based partners, including Growing Well Cincinnati, CincySmiles Foundation will lead a dental care workshop for local children who will now benefit from SAA, thanks to the commitment to oral health made by Trident.  

Interview

- Senator Sherrod Brown  

Opps/

- Congressman Steve Driehaus

Visuals:

- State Representative Denise Driehaus

- Tom Mesich, CFO, Oral Health America

- Check presentation by SAA to CincySmiles Foundation

- Local children participating in dental care workshops and receiving dental sealants

When:

Friday, October 22, 2010

12:30 – 1:30 p.m.

Media check-in:  12:15 p.m.

Where:

Oyler School

1700 Grand Ave.

Cincinnati, OH 45214

ABOUT KRAFT FOODS:

Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love. With annual revenues of approximately $48 billion, the company is the world's second largest food company, making delicious products for billions of consumers in approximately 170 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.