Trident® and Oral Health America Welcome CincySmiles Foundation to the Smiles Across America® Family

Organizations Partner to Bring Uninsured and Underserved Cincinnati Children Much Needed Dental Care

Oct 21, 2010, 16:04 ET from Trident

CINCINNATI, Oct. 21 /PRNewswire/ --

Who:

Trident®, Smiles Across America® (SAA), CincySmiles Foundation and community leaders join Oyler School to showcase the importance of oral health care for children living in Cincinnati and nationwide.



What:

Tooth decay is the most common chronic childhood disease in America(1), affecting nearly 50 percent of second graders and nearly 80 percent of 17 year-olds(2).  In their dedication to help fight cavities(3) among our nation's youth, Trident, the best selling sugar free gum in the world(4), in conjunction with Oral Health America's signature program – Smiles Across America® (SAA) – welcome the CincySmiles Foundation to the SAA network.  Together, they will help raise awareness for oral disease prevention in the Cincinnati area through school-based and school-linked services.  The partnership is made possible through a $1.5 million, three-year commitment by Trident to the SAA program.




Alongside Cincinnati-based partners, including Growing Well Cincinnati, CincySmiles Foundation will lead a dental care workshop for local children who will now benefit from SAA, thanks to the commitment to oral health made by Trident.  



Interview

- Senator Sherrod Brown  

Opps/

- Congressman Steve Driehaus

Visuals:

- State Representative Denise Driehaus


- Tom Mesich, CFO, Oral Health America


- Check presentation by SAA to CincySmiles Foundation


- Local children participating in dental care workshops and receiving dental sealants



When:

Friday, October 22, 2010


12:30 – 1:30 p.m.


Media check-in:  12:15 p.m.



Where:

Oyler School


1700 Grand Ave.


Cincinnati, OH 45214



ABOUT KRAFT FOODS:

Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love. With annual revenues of approximately $48 billion, the company is the world's second largest food company, making delicious products for billions of consumers in approximately 170 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

(1)  Oral Health in America:  A Report of the Surgeon General, May 2000

(2)  National Center for Health Statistics, National Health and Nutrition Examination Survey III

(3)  Chewing sugar free gum helps fight cavities

(4)  2007 Euromonitor

SOURCE Trident