Trilibis Mobile and Dictionary.com Put Words in the Palm of Your Hand

SAN MATEO, Calif., Feb. 24, 2011 /PRNewswire/ -- Trilibis Mobile, a leading provider of mobile web technology and development solutions that enable companies to bring their brands to the mobile space, together with Dictionary.com, today officially announced an enriched look for the mobile version of the popular website. With new mobile web-specific features and a streamlined user experience, Dictionary.com places access to more than 1 million words at users' fingertips and offers fresh daily content, creating a total destination for word learning accessible anywhere, anytime.

A great tool for people of all ages, the mobile site now includes features such as the ability to toggle between a dictionary and thesaurus, a Word of the Day for broadening vocabulary, and translations from English to a wide range of languages ranging from Spanish to Chinese to Yiddish. For those interested in useful tips and fun facts, the Hot Word blog provides insights on a variety of subjects – from where the Green Bay Packers got the name "packers" to what fonts help readers better retain information.

"Having published popular applications on the iPhone and Android platforms, Dictionary.com wanted to extend their app's award-winning user experience to the mobile web," said Ted Verani, SVP of Sales and Marketing of Trilibis Mobile. "In addition, Dictionary.com was mindful of its broad customer base and wanted to offer useful and relevant language tools to all of its customers - regardless of what handset they owned."

To help Dictionary.com take full advantage of the power and reach of the mobile web, Trilibis devised a tiered approach. The company grouped devices based on their capabilities and developed a unique user experience for each family of devices. The approach allowed Trilibis to take advantage of the latest web technologies, giving visitors to the Dictionary.com mobile site an app-like feel on smartphones and superphones. Older Blackberry and feature phone users were not forgotten either – their mobile web experience includes access to most of Dictionary.com functionality, packaged in a clean interface appropriate for their device.  

"We wanted to take our mobile web presence to the next level," stated Lisa Sullivan-Cross, General Manager of Mobile, Dictionary.com. "As Trilibis successfully created mobile web destinations for a number of prominent online brands, we turned to them to do the same for us. Since the launch, we have already seen a 20% increase in pageviews per visit."

Powered by the SmartPath® publishing platform, Dictionary.com's mobile site also includes Facebook and Twitter integrations, the ability to save favorite and recent words, and a sound pronunciation feature.

ABOUT TRILIBIS MOBILE

Trilibis Mobile is a leading provider of mobile development solutions and services to online brands, media companies, service providers and carriers. To support its development efforts, Trilibis created SmartPath®, a robust and flexible SaaS mobile publishing platform that enables organizations to bring their brands and services to the mobile world via highly customizable mobile web applications, promotional programs and sites tailored to over 6,000 handsets. To date, more than 300 mobile sites, generating billions of pageviews, have been developed with SmartPath. Founded in 2002, Trilibis is based in San Mateo, California and has a development center in Singapore. For more information about Trilibis, visit www.trilibis.com.

ABOUT DICTIONARY.COM

Dictionary.com is the leading provider of online and mobile language reference products and services.  The company is an affiliate of Ask.com, the leading brand for questions and answers online. Both are wholly-owned subsidiaries of IAC (Nasdaq: IACI). Dictionary.com, LLC, includes Dictionary.com, Thesaurus.com, Reference.com and Translator, and serves an average of 50 million unique users worldwide per month (source: 2010 Quantcast data and internal mobile usage data). For more information, please visit www.dictionary.com.

SOURCE Trilibis Mobile