Triller and Dr Pepper Take "Zero G" Flight To Launch New Dr Pepper Zero Sugar

LOS ANGELES, June 23, 2021 /PRNewswire/ -- The zero sugar fans deserve is finally launching! Triller, the global AI-powered short video app, today announced it is teaming up with Dr Pepper on a ground-breaking and gravity-defying activation to bring awareness to new Dr Pepper Zero Sugar. On June 24^th, Triller and Dr Pepper are taking 20 top social media influencers on a thrilling "Zero G" flight together, where the stars will share their weightless experience across their social channels in support of the Zero Sugar product launch. Influencers include "The Bachelor" stars Matt James and Tyler Cameron, as well as Brandon Armstrong, Brandon Jordan, Twan Kuyper, Laura Lee, Adam Waheed, and Aisha and Azra Mian.

"We are thrilled to partner with industry leader Dr Pepper to develop the 'Zero G'campaign," said Mahi de Silva, CEO of Triller. "With the help of the young and talented content creators in the Triller family, we made it a mission to find ways to create an organic and unique conversation around Dr Pepper and their new Zero Sugar variant."

"What better way to amplify our one-of-a-kind 23 flavors in a zero sugar soda, than with a one-of-a-kind experience in zero gravity," said Derek Dabrowski, VP of Dr Pepper Brand Marketing. "We are excited to partner with Triller, going weightless with some of the most exciting influencer voices to build the conversation around Dr Pepper Zero Sugar."

Triller and Dr Pepper developed the event with inspiration from the thousands of next generation social media influencers and tastemakers that use Triller's proprietary AI and Machine Learning to push their content virally to Triller-affiliated and non affiliated sites and networks reaching hundreds of millions of additional users.

The 20 influencers will board a specially modified Boeing 727 flown by specially trained pilots who will fly aerobatic maneuvers called parabolas to create true weightlessness. The process starts with the aircraft flying level with the horizon at an altitude of 24,000 feet. The pilots then gradually increase the angle of the aircraft to about 45° relative to the horizon until reaching an altitude of 32,000 feet. During this phase, passengers feel the pull of 1.8 Gs. Next, the plane pushes over the top of the parabolic arc and the zero-gravity phase begins. For the next 20-30 seconds, everything in the plane is weightless. Finally, the plane gently pulls out of the maneuver, allowing flyers to gradually return to the floor of the aircraft. The maneuver is flown 15 times over the course of the flight, each taking about ten miles of airspace to perform.

Dr Pepper Zero Sugar, which celebrates the one-of-a-kind blend of its signature 23 flavors in a zero sugar soda that delivers all the flavor consumers deserve, is available now nationwide in Original, Cherry and Cream Soda flavors. Dr Pepper Zero Sugar is available in 20 oz bottles, 2-liter bottles, 6-packs of 0.5-liter bottles and 12-packs of 12 oz cans. Visit www.drpepper.com for more information, and join the conversation by following @DrPepper on Instagram.

About Dr Pepper
Dr Pepper, a brand of Keurig Dr Pepper (KDP), is the oldest major soft drink in the United States. Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Diet, Caffeine Free, Cherry and Cream Soda varieties. For more information, visit DrPepper.com or keurigdrpepper.com. For the brand's latest news and updates, follow Dr Pepper at Facebook.com/DrPepper or Twitter.com/DrPepper. 

About Triller
Triller is owned by TrillerNet, a first-of-its-kind company consolidating technology and content platforms to lead the move to Internet 3.0. TrillerNet pairs the culture of music with sports, fashion, entertainment and influencers through a 360-degree view of content and technology. TrillerNet—which owns the globally popular Triller app used by musicians, celebrities, athletes, and overall culture setters—has more than 300 million users worldwide. The Triller app—unlike other popular short-video apps it is often compared to, encourages its users to post the content created on the app across other social media platforms and websites. The app uses proprietary AI and Machine Learning technology which is uniquely tied to the content rather than the user. By tracking the content, Triller empowers its tastemakers and users to push their content virally to affiliated and non-affiliated sites and networks reaching hundreds of millions of additional users. Data and insights gleaned from the Triller network, its creators, artists and users (from the app and off network) are used to program longer-form content, connect users across the web with the content, and provide unprecedented opportunities for engagement and monetization. TrillerNet has developed highly successful campaigns that begin with the app and continue throughout the entire content and technology ecosystem with some of the biggest brands in the world, including Pepsi, McDonalds, Weedmaps, DraftKings, L'Oreal, and many others. TrillerNet offers brands a unique content and technology solution, including direct deals with the influencers and celebrities. This branded content journey starts with short-form video and can easily expand into valuable long-form content distributed through the Triller Network, such as live-event boxing and music PPVs, fashion shows, and episodic reality content on TrillerTV. Some of the more than 65 original half-hour TrillerTV shows include The D'Amelios Family's "Ask a DAM Question," Jennifer Lopez In The Morning, Jake Paul: Staying On Top, 2 Chainz Let's Do It, DJ Khaled's Spreading Love, Hype House's Thomas Petrou's Coffee Talks, Josh Richards' Josh Pong, Ur Lov'd: the Noah Beck Show, Fat Joe's Masterclass, The Perez Hilton Show, and Violet Benson's Too Tired To Be Crazy, among others. TrillerNet additionally owns Verzuz, the massive live-stream music platform launched by Swizz Beatz and Timbaland, and Triller Fight Club (www.TrillerFightClub.com), which launched last year with the highly successful Tyson-Jones Fight which shattered digital PPV records. Other holdings include leading AI-powered customer engagement platform Amplify.ai, and FITE, the premier live event and PPV, AVOD, SVOD streaming platform.

SOURCE Triller

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