NEW YORK, Nov. 18, 2014 /PRNewswire/ -- Change Up is a new agency passionate about delivering the insights, imagination, and creativity required to drive innovative retail experiences.
The brainchild of seasoned industry executives, the group has a targeted approach: understand the now, identify the next, and innovate the future. The goal in working with clients is to drive authentic customer relationships and create seamless experiences across platforms.
"We believe customer experience is the fuel of the new economy," explains Lee Carpenter, Change Up CEO.
Carpenter has been engaged in the world of retail, brand, and business strategy for over 30 years. He founded Design Forum in 1988. By 2006, it became a international retail influencer and was purchased by Interbrand. After eight years as CEO of Interbrand North America, he stepped away to help create Change Up and is concentrating on the most important action behind successful innovation and sales growth: connecting companies to their customers.
Carpenter has partnered with Bill Chidley and Lynn Gonsior to launch the firm. They are joined by a unique team of experienced executives, complemented by the passion of fresh, talented specialists.
"Building profitable, enduring relationships with customers requires a focus on orchestrating their journey and seeking ways to form connections," explains Chidley, a retail and brand strategist who has spent his career helping Fortune 100 clients create differentiating brands and experiences. He has consulted with companies like Dunkin Donuts, Honda, The Home Depot, AT&T, P&G, and John Deere.
Ms. Gonsior is an experienced retail expert who helped elevate The Kroger Company and Limited Brands through her roles in marketing and design. Most recently, she used her blend of experience and talent to lead a startup consumer brand.
"It's important to get past what has worked previously but is now irrelevant," says Gonsior. "Customers are speaking to brands across multiple platforms—mobile and social dominating those conversations. It's time to get back to basics: listening to what customers are saying is a crucial part of the equation."
For more information on Change Up, visit www.changeupinc.com or @changeupinc on Twitter.
SOURCE Change Up