Triple-Digit Growth of ESL Student Population Provides Opportunities for More Video and CD-Based ESL Training Materials, New Study Shows

PENNINGTON, N.J., Nov. 11, 2010 /PRNewswire/ -- The rapid growth in population of children of immigrants in U.S. schools continues to fuel opportunities for publishers and educators of ESL (English as a Second Language) students, according to the recently released ESL 2010 Insights Report from Zeldis Research Associates.

"Our study showed that there is real dissatisfaction with a range of currently used and available materials, and there are numerous gaps between what teachers want and what they currently have access to," said Doris Kaiser, study co-author and Zeldis Principal. "Even in this struggling economy, educators are indicating a willingness to spend on new materials for ESL training, especially for video-and CD based media.

"The rapid recent growth in the ESL student population has been accompanied by multiple new challenges for educators, including the wide variety of languages spoken, differences in cultural norms among various groups, and requirements for No Child Left Behind funding," she added. "However, for publishers of classroom materials, opportunities still abound."  

In ten U.S. states alone there has been an increase of more than 200% in the number of children of immigrants from 1990 to 2006.

About the Report: The ESL 2010 report consolidates the latest demographics, trends, teaching methods, state and national policies, available funding, and other data on ESL, together with primary research conducted by Zeldis Research in 2010 with 763 ESL educators and teachers on their methods, approaches, tools, unmet material needs, purchasing authority, potential spending and more. Visit www.esl2010.com

About Zeldis: Zeldis Research Associates has been an industry leader in identifying and monitoring trends for publishers and program developers in education and media for more than 17 years. Clients in its extensive educational portfolio have included Macmillan McGraw-Hill Companies, Pearson Learning, Scholastic, Edison Learning, Thomson, People's Publishing and The College Board.  The company is headquartered in Pennington, NJ.

SOURCE Zeldis Research Associates