Triple-I Reignites Brand, Unveils New Site

43-year-old organization gets facelift in response to growth

Jan 22, 2014, 11:30 ET from Triple-I

OVERLAND PARK, Kan., Jan. 22, 2014 /PRNewswire/ -- Triple-I, a Midwest technology consultancy, reenergized its brand to convey "Integrity, Insight, Innovation" in alignment with its focus on the application of emerging technology.


Triple-I's renewed brand is revealed in conjunction with a revitalized website. Together, the enhanced brand and new site will increase the company's efforts to create and deliver technology solutions that solve complex business problems.

"As one of Kansas City's most-established technology consultancies, our new site and reenergized brand is a testament to our heritage," said Perry Puccetti, president and CEO of Triple-I. "Sometimes you have to know where you've been in order to know where you're going. Both the site and brand reflect our 43 year heritage on the application of emerging technology."

Founded in the Kansas City region, Triple-I's improved brand and new website take the company back to its entrepreneurial roots. Puccetti added the new website is a testament to Kansas City's robust business ecosystem, often referred to as the Silicon Prairie.

"The Kansas City region is a unique synthesis of Silicon Valley innovation and Midwest values. We're about 'we' versus 'me,' which allows us to form strategic partnerships with firms of all sizes – whether it's VML, a global firm, or Moblico, a startup," said Puccetti. "We may be perceived as relatively 'small' within the regional tech industry, but we play big thanks to Kansas City's symbiotic ecosystem."

The announcement also comes at a critical time in the company's growth. At the end of its 2013 fiscal year, the company hired a new technical director and business developer, and recently hired a consultant solutions manager and two more talent managers. Triple-I plans to add several business developers and junior programmers to its team the first half of this year.

The new website integrates some of the top 2014 website trends. It's built for mobile-first, applying both responsive and adaptive design principles. Visually, the images are manipulated photos, which blends creativity and technology, as well as digital and physical worlds. Additional website trends include simplified content, monochromatic themes and hero areas – an industry term that refers to large images with minimal text on the homepage.

About Triple-I
Triple-I is Kansas City's premier Technology Consultancy whose focus for more than 40 years continues to be the application of emerging technology to create and deliver innovative business solutions. With a diverse blend of industry and consulting experience we help our clients achieve significant business results by providing pragmatic solutions to complex challenges.