TRIS3CT Names Chris Cancilla Executive Creative Director

CHICAGO, Aug. 8, 2011 /PRNewswire/ -- TRIS3CT, an independent agency headquartered in Chicago's West Loop, announced today that Chris Cancilla joined the agency as Executive Creative Director. This newly created position will report to Paul Kuzma, Chief Creative Officer. Cancilla will provide creative leadership across the agency's rapidly growing client roster while also playing a major role in new business.

In making the announcement, Kuzma said, "With several recent new business wins, the agency has achieved a scale that makes an addition like Chris not only possible but necessary."

"We believe TRIS3CT is more than just another agency. It's a destination for unexpected ideas and for the people who love to create them," added Kuzma. "Chris and I have a rich history together and he will help us continue to bring that vision to life. He's a rare talent who shares our passion for creating meaningful programs that inspire and affect consumer behaviors."

Cancilla, 43, has crafted several memorable, award-winning campaigns during a creative career that has spanned almost 20 years at leading Chicago agencies. He joins TRIS3CT from Y&R Chicago where he was Senior Vice President, Group Creative Director responsible for cross-disciplinary campaigns for Sears, Hilton Hotels, Dave & Buster's and The American Red Cross.  

In addition to a growing roster of blue chip clients and winning a slew of U.S. and global creative awards, TRIS3CT was recently recognized as one of Chicago's 101 Best & Brightest Companies to Work For as well as a Best Place To Work in Illinois.

About Chris Cancilla

At Y&R Chicago, Cancilla lead numerous Sears' integrated programs — including the Silver Addy winning "Be the Santa You Want to Be" holiday campaign and this Spring's highly successful "Turf Wars" lawn & garden effort. Prior to Y&R, Cancilla was SVP, Group Creative Director at Arc Worldwide/Leo Burnett where he led major new business wins for Visa, Capital One and Norton Software. He was also the winner of three Cannes Lions for the VERB Yellow Ball campaign created for the Center for Disease Control's anti-obesity campaign. He started his career at Frankel working on McDonald's, Visa, Frito-Lay and Disney. Cancilla is married with two children and has a BS in Advertising from the University of Illinois.  

About TRIS3CT

TRIS3CT is an independent shop based in Chicago's vibrant West Loop. The agency focuses on idea-driven brand programs that inspire consumer behavior. TRIS3CT's client roster includes ConAgra Foods, Inc., DeVry University, Kawasaki Motors U.S.A., Kimberly-Clark Corporation, Newell Rubbermaid Office Products, and U.S. Cellular. For more information, visit www.tris3ct.com.

SOURCE TRIS3CT