Trojan Battery Selects New Distributors for China

New Partnerships Strengthen Trojan's Presence and Leadership in China

Jun 23, 2010, 19:00 ET from Trojan Battery Company

SANTA FE SPRINGS, Calif., June 23 /PRNewswire/ -- Trojan Battery Company, the world's leading manufacturer of deep cycle batteries, today announced new distribution agreements in China, a strategy that further expands Trojan's presence and strengthens its leadership across Asia. Trojan's new authorized distributors are Getz Bros. Hong Kong Ltd., JSB Ltd., YHI Corporation (Beijing) Co., Ltd. and ShangHai Link Trade Co., Ltd.  Each distributor will be responsible for overseeing the distribution and servicing of Trojan products in their assigned territories.

"With many of our major OEM partners expanding their manufacturing facilities to China it makes sense for Trojan to strengthen its presence throughout China," said David Godber, executive vice president of sales and marketing for Trojan Battery. "Trojan's strategic new alliances in China will allow us to provide localized, dedicated sales and technical support services that our customers have come to expect from Trojan. Further, by expanding our distribution in China, Trojan can readily meet the demands of China's fast-growing new industries including golf, renewable energy, floor machine and aerial work platforms."

Emerson Fung, Trojan's director of sales, Asia-Pacific, who heads Trojan's Hong Kong sales branch, added, "The implementation of four distributors, with each distributor focusing on a smaller territory, makes Trojan products more readily available in China and allows us to respond faster to customer requests. Through an increase in sub-dealer network Trojan can increase its business significantly throughout all of China."

Getz Bros. Hong Kong Ltd., a subsidiary of the Getz Group with over 50 offices located worldwide, is a long-time Trojan Master Distributor for China whose expanded distribution territory now includes the provinces of Guangdong (excludes Hainan Island), Guangxi, Sichuan, Yunnan and Guizhou.

JSB Ltd. (also doing business under ADJL International Ltd.) located in Taiwan will oversee the provinces of Hubei, Hunan, Jiangxi and Fujian.

YHI (Beijing) Co., Ltd. will handle distribution for the provinces of Beijing, Tianjin, Hainan Island, Hebei, Shandong, Heilongjiang, Liaoning, Guilin, Shanxi and inner Mongolia.

ShangHai Link Trade Co., Ltd., a company based in Shanghai, has newly joined Trojan's global network of master distributors and will oversee the provinces of Shanghai, Henan, Anhui, Jiangsu and Zhejiang.

About Trojan Battery Company

Trojan Battery Company is the world's leading manufacturer of deep cycle batteries and a longtime battery technology pioneer, having built the first golf car battery in 1952. Trojan batteries provide power for a wide variety of industrial, recreational and auxiliary power applications. Trojan Battery Company, founded in 1925, is ISO 9001:2008 certified with manufacturing facilities in California and Georgia.

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Kari Weinberger

Trojan Battery Company


SOURCE Trojan Battery Company