CHICAGO, Dec. 6, 2016 /PRNewswire/ -- Today Tropicana, the original 'glass of sunshine,' is launching an exclusive partnership with A Plus, the 'positive journalism' site co-founded by Ashton Kutcher, to bring optimism to America's mornings. The initiative is part of the iconic orange juice brand's transformation from a breakfast staple to a spark that inspires people to be their best every day.
A Plus custom-built its first-ever morning-specific section, called "Morning Spark," for Tropicana and will feature native video and editorial content on the site's digital, social and mobile-first platforms that reach millions of people worldwide.
"Tropicana has always been about helping people get the best start to their morning, so partnering with A Plus is an exciting way for us to fuel a culture and community of positivity," said Tropicana General Manager Björn Bernemann. "It's also a great way for us, a brand coming up on its 70th anniversary, to engage a new generation of consumers in a relevant and meaningful way."
According to Kutcher, A Plus was created to disrupt the constant stream of negative news with stories that reflect the best of humanity. "At a time when there is so much negativity and skepticism, we want to help people start their morning with a positive point of view and inspire them to be the best version of themselves every day."
Tropicana's Morning Spark stories will be featured every day from 7 a.m. until noon for six weeks and, in addition to being distributed across all digital and social platforms, will be socialized among the A Plus celebrity influencer network.
Tropicana Products, Inc. has been making orange juice for nearly 70 years, creating the best-tasting, most nutritious orange juice possible. A heritage brand, Tropicana has always had a deep tradition of innovation — developing flash pasteurization and pioneering juice transport from Florida to New York, changing the American breakfast table forever. A division of PepsiCo, Inc., Tropicana is the leading producer and marketer of branded fruit juices under a variety of names, including Tropicana Pure Premium, Trop50, Tropicana Premium Drinks, Tropicana Farmstand and Tropicana Essentials. For more information about Tropicana, visit Tropicana.com.
ABOUT A PLUS
A Plus, a Chicken Soup for the Soul company, is a digital media company devoted to delivering positive journalism to its readers. Its growth to over 100 million monthly content views has been powered by a dynamic combination of proprietary technology and commitment to high-quality, empathetic storytelling. A Plus aims to challenge the status quo in media by focusing its content mission on positivity and social change.
SOURCE Tropicana Products, Inc.