Tropicana Las Vegas Appoints Ruder Finn as Agency of Record

LAS VEGAS, May 6 /PRNewswire/ -- Tropicana Las Vegas (www.troplv.com) has retained Ruder Finn Public Relations to represent the hotel and casino as their agency of record (www.ruderfinn.com). Ruder Finn will work with Tropicana Las Vegas' marketing team to rebrand the casino resort, promote its complete transformation, and to launch the new destination project.

The agency will assist Tropicana Las Vegas as it undergoes a $165 million transformation which includes the redesign of 1,658 hotel rooms and luxury suites, the 50,000 sq ft casino and world-famous 4-acre tropical pool area among others. PR efforts will also focus on several new restaurants, bars and lounges, full-service spa, retail offerings, a new poker room, entertainment options, conference facilities, nightclub and superior guest service. 

Tropicana Las Vegas' marketing strategy involves aggressive public relations initiatives with a focus on rebranding, media relations, promotions and special events. The annual retainer is in the mid-six figures.

"Ruder Finn's comprehensive PR program relies on strategic initiatives that the new Tropicana Las Vegas needs," said Tropicana President Tom McCartney. "Their solid reputation in supporting marketing initiatives while delivering on communication objectives makes me confident that as a team we will retain our loyal customers while attracting new ones."

"We look forward to working closely with Tropicana Las Vegas' executive team and support objectives that will surprise and impress loyal customers while re-defining the Las Vegas experience with a little South Beach flavor," said Richard Funess, president, Ruder Finn/Americas.

"Our plan will help define and differentiate the brand by focusing in specific areas that will include and go beyond traditional media and create a continuing dialogue with the public," commented Gail Moaney, EVP and director of Ruder Finn's travel and economic development practice. "The rebranding of the legendary property, once known as the Tiffany of the Strip, will sizzle with an energizing South Beach feel and will offer a wide array of amenities that we believe will entice consumer, travel, gaming, lifestyle, entertainment and business media as well as exceed guests' expectations," she added. 

About Tropicana Las Vegas

In the heart of the famed Las Vegas Strip, Tropicana is one of the last true landmark casino hotels in Las Vegas. An original leader in creating the authentic Las Vegas experience, the resort is redefining the expectations of today's global travelers with a major transformation scheduled for completion in spring 2011. The South Beach inspired changes include a fresh redesign of every hotel room and suite, the casino, the conference center and exhibition hall, the legendary four-acre pool area, several new restaurants, bars, a new poker room, and a new race and sports book. The look and feel of the new Tropicana is vibrant and exciting, filled with the sultry rhythm of a hot Havana night. Tropicana Las Vegas is not affiliated with any other property or brand. 

For additional information on events, amenities, or availability call 702-739-2222 or visit www.troplv.com. Stay up-to-date on the latest Tropicana Las Vegas happenings by finding us on Facebook (http://facebook.com/troplv) or following along on Twitter (http://twitter.com/troplv).

About Ruder Finn

Ruder Finn, Inc. is a leading communications, counseling and services agency with more than 65 years' experience.  The Ruder Finn Group maintains offices in Boston, Chicago, Los Angeles, New York, San Francisco, Washington, London, Paris, Jerusalem, Beijing, Hong Kong, Shanghai and Singapore.  The Agency also works with affiliates in major markets throughout the U.S., Europe and Latin America.  The Agency services global and local communications needs of more than 250 corporations and nonprofit organizations. www.ruderfinn.com

SOURCE Ruder Finn, Inc.