Trrtlz Bracelets Surpass $40 Million In Sales

Selling More Than One Million Units Per Week, The Booming Accessory Brand Becomes a Cultural Phenomenon; Trrtlz Signs Licensing Deals with Disney, Marvel, NFL and More

Nov 10, 2015, 09:18 ET from Trrtlz

NEW YORK, Nov. 10, 2015 /PRNewswire/ -- After selling more than 40 million bracelets nationwide, TRRTLZ (pronounced turtles), has become the must-have accessory across the country, with fans ages 6 to 66 collecting, stacking and swapping bracelets from coast to coast. Starting at only $1 and available at Target, Wal-Mart, 7Eleven, Walgreens, Kroger, Michael's and more, Trrtlz are being spotted on the wrists of celebrities, trendsetters and tastemakers alike.

Founded two years ago by cousins Joseph and Giuseppe Ferlito after a beautiful Sicilian girl gave them a keepsake bracelet on a beach one summer, the colorful and collectible bracelets allow wearers to share their adventures with the ones they love. What hatched as a simple collection of turtle designs now includes dozens of colorful characters including Elephantz, Monkeyz, Owlz and limited edition Giraffez and Pigz. New designs are "born" every few weeks, leaving collectors clamoring (and hitting eBay) for styles that seem to disappear as soon as they hit shelves.    

"We set out to create a bracelet that reminded us to live life to its happy, colorful potential each day," said Trrtlz co-founder, Joseph Ferlito. "What started as a hobby for Giuseppe and I has exploded into a global sensation; we never expected Trrtlz to become as big as it already has and we're really grateful to our fans."

Because of the brand's success, big names have taken notice. In collaboration with distribution partner, Jacmel, Trrtlz is excited to announce new licensee partnerships debuting this Winter with Disney, DC Comics, Marvel, Hello Kitty, Peanuts, My Little Pony, NFL, and MLB, with more on the horizon.

Each Trrtlz bracelet features 44 beads: 22 tiny animals/symbols + 22 shiny round ones. Every design is available in multiple colorways, each representing a different attribute: loyalty, hope, love, friendship. Trrtlz are meant to be shared. As you wear one, the colors will fade over time, representing the adventures you have embarked upon. When you give a faded Trrtlz bracelet, you are sharing your memories. When you give a fresh, brightly colored Trrtlz bracelet, you are helping that person create a new journey.

For more information and a list of retailers, please visit Follow the adventures on Instagram @trrtlz #shareyouradventure.

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