Trucordia Names Aaron Davidson SVP of Insurance Broking and Strategy

LINDON, Utah, March 24, 2025 /PRNewswire/ -- Trucordia announced today that it has named Aaron Davidson to the position of Senior Vice President (SVP), Broking and Strategy. Davidson comes to Trucordia from Peak 8 Advisors where he was a Managing Partner.

"Throughout his career, Aaron has excelled at navigating complex markets, generating revenue and introducing transformative solutions to clients," said Trucordia Chief Executive Officer Felix Morgan. "His extensive background in insurance broking – combined with his proven ability to spur growth through innovative risk management and operational integration – will blaze a solid path forward for our company in this increasingly complex market. We're excited to see the positive impact Aaron will undoubtedly bring to our team and our clients as we continue to outperform expectations within the insurance brokerage industry."

Trucordia's broking and strategy function centers on strategic planning and execution, which includes identifying and managing risks, developing technology solutions and finding the best deals for clients. In service of those aims, Davidson's penchant for forward-thinking innovation, aligned with current and prospective market demands, will help Trucordia cultivate stronger customer relationships and improve organizational structures that reduce cycle times and minimize inefficiencies.

"I am honored to join Trucordia, where I look forward to strengthening our broking and strategy division and exploring additional opportunities to drive growth," Davidson said. "By blending adoptable technology with practical approaches to placing business, we can empower our teams to get more done with fewer headaches and obstacles."

Earlier in his career, Davidson served as Chief Executive Officer and President of Relay Partners, where he fostered a culture of innovation that led to several successful product launches, including one of the first-ever artificial intelligence (AI) email quote bots in the industry. Davidson also has held senior positions of increasing responsibility at ServiceNow and Guidewire Solutions.

About Trucordia
Trucordia, formerly PCF Insurance Services, is the group name for a top 20 U.S. insurance brokerage headquartered in Lindon, Utah. The Trucordia group of companies offers a broad array of commercial and personal lines, life and health, and employee benefits insurance solutions. Trucordia is an integrated organization united by a passion to deliver extraordinary opportunities and exceptional experiences for its clients, partners and each other. With more than 5,000 team members across the U.S., Trucordia is a notable leader in the insurance brokerage space, ranking #19 on Business Insurance's 2024 Top 100 Brokers and #13 on Insurance Journal's 2024 Top Property/Casualty Agencies. Visit trucordia.com for more information.

SOURCE Trucordia