True 2 Beauty, Inc. Exhibiting at Major Trade Shows Across America:

LOS ANGELES, July 26, 2011 /PRNewswire/ -- True 2 Beauty, Inc., (Pinksheets: TRTB) (the "Company") (www.true2beautyinc.com), a leading distributor of male & female lifestyle ingestible products and health & beauty accessories in the United States, is pleased to announce its attendance at the 7-11 National Show in Las Vegas, as well as the Georgia Retailers Association in Atlanta, Georgia last week. In the upcoming week, TRTB will exhibit to its largest audience yet at the ASD General Merchandise Show in Las Vegas, Nevada from July 31st, 2011 through August 3rd.

"Exhibiting at these key industry events provides us with a platform to introduce our products to new distributors as well as to solidify our existing distributor relationships. The 7-11 National Show is the biggest 7-11 show of the year with over 5,000 owners attending the national event. TRTB had a very successful show and are proud to announce that over 1,000 7-11 retail stores currently carry our Libi-products with more joining every day," states Alex Hbaiu, CEO of TRTB. Mr. Hbaiu continues, "The real value of attending these shows is having the opportunity to see our customers' reactions when they see what new and innovative things we've come up with.  Our most recent product launches of LovePack, Blue Diamond, and Pink Diamond were well received and we anticipate demand for these new brands to grow in the coming quarter."

In the upcoming ASD show, the company will present its current line of Libi-products but more importantly will use this show to unveil its anticipated line of women's electronic cigarette brand called Naked Vapor.  "Made exclusively for TRTB, Naked Vapor will show off its sexy, sleek, and stylish look to an audience of 45,000 plus buyers from over 88 countries. It doesn't get better than this for TRTB. We are always a huge hit at these trade shows, but this time in particular we have generated a tremendous buzz in the industry by shaking things up once again. Naked Vapor will show off a line of two high quality disposable electronic cigarettes in 7 hand crafted flavors, and will retail under $10 and a rechargeable unit with cartomizer cartridges to retail under $25. As much as we wanted to keep this launch secret until the day of the show, we caved under pressure to share this information with our shareholders. Pictures of the event will be posted on our corporate site in the coming weeks," states Alex Hbaiu, CEO of TRTB.  

The company anticipates a strong reception to the Naked Vapor launch, believing it will likely sell out of its opening inventory that has been ordered for manufacture.  

About True 2 Beauty, Inc.

True 2 Beauty, Inc. is a leading distributor of male & female lifestyle ingestible products and health & beauty accessories, examples of which are supplement pills, liquid products and semi-durable goods in the United States. The True 2 Beauty line of current products includes Libigrow, Libigirl, Blue Diamond, Pink Diamond, Energy Shots, Relaxation Drinks, EZ Curler Curling Roller, and Naked Vapor Electronic Cigarettes.

More information on the Company and its line of products can be found at:

www.nakedvapor.com
www.ezcurler.com
www.libigirl.com
www.lovepack.com
www.libigrow.com
www.true2beautyinc.com

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, among others, all assumptions, expectations, predictions, intentions or beliefs about future events. You are cautioned that any such forward- looking statements are not guarantees of future performance and that a number of risks and uncertainties could cause actual results of the Company to differ materially from those anticipated, expressed or implied in the forward-looking statements. The words "believe," "expect," "anticipate," "project," "targets," "optimistic," "intend," "aim," "will" or similar expressions are intended to identify forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks and uncertainties that could cause actual results to differ materially from those anticipated include risks related to new and existing products, product defects and any related product recall; any projections of sales, earnings, revenue, margins or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements .The Company assumes no obligation and does not intend to update any forward-looking statements, except as required by law.

For further information, please contact:
Media Relations:
Zara Hbaiu
[email protected]

1-888-942-5350

Links:
www.true2beautyinc.com
www.mojonights.com
www.nakedvaporecig.com
www.ezcurler.com
www.libigrow.com
www.imalibigirl.com
www.lovepack.com
www.bluediamondpill.com
www.pinkdiamondpill.com
www.mancodebook.com

SOURCE True 2 Beauty, Inc.