BALTIMORE, June 20, 2011 /PRNewswire/ -- Al Soricelli, CEO of True Citrus Co., announced today that True Lemon®, True Orange™, True Lemon® Lemonade and True Lemon® Raspberry Lemonade are now available in the powdered drink mix section of grocery stores nationwide. New and expanded distribution includes supermarkets, mass merchandisers, c-stores, and Walmart Super Centers.
The True family of products are unique to the powdered drink mix section because they are made from a patented process that crystallizes lemon and oranges oils and juices in order to capture their fresh-squeezed taste. True products are also made from 100% natural ingredients and they come in unsweetened and sweetened varieties.
"We think True products are a perfect fit for today's health-aware consumer. We are excited about the increased distribution and the opportunity to introduce our products to even more consumers concerned about buying products that are 100% natural and taste good without adding any artificial sweeteners, preservatives or colors," said Soricelli.
Many recent studies indicate that health and weight management concerns are driving consumers' purchasing decisions increasingly towards healthier foods with cleaner ingredient lines. In fact, a 2010 study, Shopping for Health Survey, that polled 1,423 grocery shoppers, found that 65 percent said sugar/artificial sweeteners was one of the top label concerns. Of the 1,423 grocery shoppers polled, 60 percent were also concerned with calories.
Available in convenient on-the-go stick packets, True Lemon, True Orange, True Lemon® Lemonade and True Lemon® Raspberry Lemonade are made with 100 percent all-natural ingredients including lemons and oranges crystallized to deliver fresh-squeezed taste. True Citrus products:
- Provide real fruit flavor because they are made from real fruit;
- Offer 0-calorie unsweetened and 5-calorie sweetened varieties;
- True Lemonades are sweetened with Stevia, a 100% natural sweetener from the Stevia plant;
- Have no preservatives, artificial sweeteners or colors, gluten or sodium;
- Provide 25% of an adult's daily Vitamin C requirements per serving; and
- Have all-natural fresh-squeezed fruit taste that encourages drinking water instead of artificially-flavored or sugared beverages.
In concert with the increased distribution, a national advertising and couponing program was launched in May. "Our retail partners are committed to providing healthy choices for their customers and that makes our products a perfect fit for their store shelves," Soricelli said. "
About True Lemon. True Lemon, 100% natural, cold-pressed and crystallized lemon, is made and distributed by True Citrus Co. The first and only product of its kind on the market today, True Lemon is available in over 10,000 grocery stores across the country. True Lemon provides the consistent lemon taste of fresh lemon wedges. With 0 calories, 0 carbohydrates, 0 fat and no sweeteners, preservatives, or sodium, True Lemon is a perfect complement to any balanced diet. For more information, visit www.truelemon.com.
About True Citrus. True Citrus Co. is a Baltimore-based food company founded in 2003. The True Citrus team is dedicated to meeting the needs of today's consumer by creating innovative food products that offer great taste and convenience while complementing a healthy diet and providing a great value for consumer's.
SOURCE True Citrus Co.