True North Salmon Announces Distribution Through FreshDirect

BLACKS HARBOUR, New Brunswick, April 16, 2014 /PRNewswire/ -- True North Salmon, provider of the freshest branded salmon to consumers, announces expanded product distribution through FreshDirect, a leading online fresh food grocer.  A product of the United States, True North Salmon is now being delivered fresh to FreshDirect, from the Gulf of Maine within 48 hours of catch, ensuring customers have the highest quality and best tasting salmon.

FreshDirect customers will enjoy True North Farm-Raised Atlantic Salmon in several varieties, including filets, family packs, whole-side filets, boneless steaks, traditional steaks and whole fish options. In addition, FreshDirect and True North Salmon will offer the convenience of a double fillet on a cedar plank for an effortless and delicious outdoor grilling experience.

"At FreshDirect, we are committed to providing a wide assortment of fresh, high-quality, directly-sourced seafood to customers," said Jeff Ludwin, FreshDirect's Seafood Merchant. "We are excited to introduce True North Salmon to our marketplace, rounding out our offering of sustainable and traceable wild and farm-raised salmon options." 

True North Salmon is rated three stars by the Best Aquaculture Practices (BAP), the highest certification level standards achievable, for its farms, feed mill and processing plant. The certification recognizes the company as one that holds the health and welfare of fish and their natural environments as a top priority.

"By partnering with FreshDirect, our company is introducing consumers to a new standard of farm-raised Atlantic Salmon," said Andrew Lively, director of marketing at True North Salmon. "We are proud to offer truly fresher salmon that is sustainable and delicious. Now seafood lovers can have peace of mind with every bite!"

Salmon is considered a heart-healthy product and is a great source of DHA Omega-3 and polyunsaturated fats. All True North Salmon products are non-GMO and free of gluten, additives, hormones, antibiotics, and preservatives. To learn more about True North Salmon visit truenorthsalmon.com or the products page at FreshDirect.

ABOUT TRUE NORTH SALMON
True North Salmon sells a broad spectrum of BAP Certified salmon products into the Canadian and US markets including fresh whole fish, fillets, portions steaks, skewers and flavoured products as well as cold and hot smoked salmon and other specialty items. With BAP and BRC certified facilities on the East Coast of Canada and Maine, True North salmon is Truly Fresher Salmon – delivering fresh products to market within 24 to 48 hours of harvest. True North Salmon also delivers wild-caught seafood to market under the Jail Island Seafood brand. True North also operates North Market Seafood – a seafood counter in the Saint John, NB, city market, offering a variety of fresh farmed and wild-caught seafood and prepared meals. True North Salmon is the processing and sales division of Cooke Aquaculture Inc., an East Coast, family-owned company based in Blacks Harbour, New Brunswick with operations throughout Atlantic Canada, Maine, Chile and Spain. Since 1985, the Cooke family has built a fully-integrated aquaculture company with management over its entire salmon farming value chain – from egg to plate. Cooke Aquaculture holds Platinum Member Status in the Canada's Best Managed Companies program. Cooke also owns SalmonesCupquelan, a salmon farming company in southern Chile, selling products under the Heritage Salmon Brand in North America and Culmarex Group, a sea bass and sea bream farming company in Spain.

ABOUT FRESH DIRECT
FreshDirect is a leading online fresh food grocer in the U.S., delivering premium quality fresh-from-the-farm foods and brand-name groceries directly to the doors of customers in the greater New York, New Jersey, Connecticut metro areas and greater Philadelphia, Pennsylvania area, including Delaware. With unique relationships with suppliers and farmers around the world, FreshDirect focuses on providing customers with the best-tasting, freshest, top quality foods and meals. Additionally, FreshDirect's research, development and production facility creates and innovates the more than one thousand unique meals and baked goods produced in house daily by a team of chefs. FreshDirect aspires to be a valued corporate partner in all communities in which it serves, and works extensively with multiple charitable and community partners.

SOURCE True North Salmon