True Salt Opens New Division to Service Growing Private Label Demand

Company Continues to Grow Its Top-Tier List of Private Label Customers

PHOENIX, May 6, 2025 /PRNewswire/ -- True Salt, the leading provider of sea salt products to the foodservice, food manufacturing, and consumer sectors, announced today the launch of a new dedicated company division focused exclusively on supporting its rapidly growing private label business.

As private label demand accelerates across foodservice and grocery, True Salt is responding with strategic expansion. The Phoenix-based company currently manufactures private label salt products for five of the ten largest foodservice distributors in the United States and is scaling operations to further increase capacity and meet customer needs.

True Salt's new division offers a comprehensive, turnkey private label solution that includes everything from branding and packaging design to manufacturing, fulfillment, and shipping. With a streamlined onboarding process and flexible packaging formats, the company ensures that partners can bring their products to market quickly and efficiently, without compromising on quality or reliability.

The new division is also equipped with a dedicated support team focused on private label account management, ensuring personalized service and fast response times. True Salt is committed to forming collaborative, long-term partnerships and tailoring solutions to fit each customer's specific needs, goals, and branding strategies.

"We're excited to be expanding our operations to service the voracious market demand for private label salt products for foodservice and grocery," said Brian Pierce, CEO of True Salt. "Our turnkey solution is a one-stop shop for all brands looking to offer sea salt under their own labels."

"Our private label salt products benefit foodservice and grocery brands by providing overall cost reductions, product quality and consistency, and sourcing control and dependability," Pierce added. "As the demand soars for private label salt products, we are answering the market need."

According to the Private Label Manufacturers Association, more than 95% of consumers purchased store brands in 2024, reinforcing the continued growth and importance of private label programs. With retailers and distributors under increasing pressure to offer high-quality, value-driven alternatives, True Salt is uniquely positioned to deliver consistent product performance backed by exceptional service.

Building on years of experience producing high-quality private label products for top national distributors, True Salt's new division is designed to enhance its service offering and reaffirm its commitment to quality and customer success. The company also plans to invest in new equipment and staffing to support its expanded operations, ensuring it remains agile and responsive in an evolving market.

True Salt's mission remains rooted in providing premium, all-natural sea salt while embracing innovation and growth. This expansion marks a significant milestone in the company's journey and underscores its leadership in setting new standards within the private label salt category.

About True Salt
True Salt is a leading provider of premium sea salt products serving the foodservice, food manufacturing, and consumer sectors. Based in Phoenix, Arizona, the company is committed to delivering the highest quality salt products with sustainable sourcing practices.

For more information about True Salt's private label services, visit www.truesaltco.com/private-label-services

Media Contact:
Kelly Egan    
COO
480-674-9203
[email protected]

SOURCE True Salt