True2Bid Almost Ready for Release

BOCA RATON, Fla., Dec. 13, 2012 /PRNewswire/ -- True2Beauty, Inc., (PinkSheets: TRTB) (The "Company") (www.True2Beauty.com)

Management is extremely excited about the anticipated go-live date for True2Bid, the first online retail site designed primarily for women, debuting a unique shopping experience where "The Only Risk is Having Fun!"

The original launch date was slightly delayed for inclusion of software features that will provide our customers a better bidding and shopping experience, and also provide for enhanced stability and scalability for the platform as our customer base rapidly grows.

True2Bid is currently undergoing its final design and application development testing.  We are now solidifying some of the celebrity and vendor relationships for the initial launch, and anticipate providing more specifics about these relationships very soon.

The site combines the action packed thrill and excitement of an auction, requiring bidding against a clock, with the backdrop of already assured great discounts on the products if bidders do not win an auction and choose to purchase the item.  True2Bid is disruptive to conventional penny auction platforms because of its product selections targeting women, the guaranteed discounts, the ability to apply the cost of bids toward the purchase of any item, and most importantly the Restocking Program, a feature permitting users to take back their bids used in an auction for a small fee.

Some of the most popular penny auction sites are generating revenue in the millions of dollars per month, and providing either little or no value to the bidder.  True2Bid radically changes this as our customers will NEVER feel "taken" for their investment of time or money in any of its auctions. 

Once True2Bid is live, Management anticipates that many current participants of other sites will quickly engage in True2Bid's auctions, it's a "no brainer" that everyone will enjoy the thrill of bidding to win items at enormous discounts with the knowledge they don't have to "Pay to Play" like other sites.  

True2Bid emphasizes and proudly boasts the motto:  " The Only Risk Is Having Fun!" The site is expected to launch no later than January 31.

About True2Beauty, Inc.
True2Beauty is focused on delivering women a wide array of beauty and other great products, through a soon to be announced online retail platform. The new site combines the action packed environment of a live auction and the ability to purchase outright all of the items in the auctions. With a guarantee that every bidder can purchase items at a discount, regardless of whether they win an auction or not, the brands slogan is: Win an Auction or Buy it outright at a discount – you never lose. In combination with this platform, the company intends to launch a series of products under the brand name NaturaLure, from daily supplements to cosmetics.

More information on the Company and its line of products can be found at:
www.True2Beauty.com
www.Naturalure.com
www.TheHappyPill.com

Safe Harbor Statement
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, among others, all assumptions, expectations, predictions, intentions or beliefs about future events. You are cautioned that any such forward- looking statements are not guarantees of future performance and that a number of risks and uncertainties could cause actual results of the Company to differ materially from those anticipated, expressed or implied in the forward-looking statements. The words "believe," "expect," "anticipate," "project," "targets," "optimistic," "intend," "aim," "will" or similar expressions are intended to identify forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks and uncertainties that could cause actual results to differ materially from those anticipated include risks related to new and existing products, product defects and any related product recall; any projections of sales, earnings, revenue, margins or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements .The Company assumes no obligation and does not intend to update any forward-looking statements, except as required by law.

For further information, please contact:
Investor Relations: 1-800-630-4190

Links:
www.True2Beauty.com
www.Naturalure.com
www.TheHappyPill.com

SOURCE True2Beauty, Inc.