BOCA RATON, Fla., May 30, 2013 /PRNewswire/ -- True2Beauty, Inc., (OTC Pink: TRTB) (The "Company") (www.True2Beauty.com)
TRTB is pleased to offer results of the first 25 days of activity on its new entertainment shopping site, True2Bid. Without any advertising, as the site had a controlled soft launch for the first 10 days, it experienced over 2,500 organic visitors to the site, with an incredibly high rate of signups of over 10% of all those visiting. In addition, the site generated 27,000 new visitors from a controlled campaign to bring unrelated activity to the site for the purposes of testing site efficiency.
We have created over 1,100 auctions in the first 25 days, with winnings totaling in the thousands of dollars. Revenue has fallen just short of total costs of auctions by only a minimal amount. This is a result of our focus on improvement of the site rather than promotional events. Management is extremely pleased with the results, considering the focus has been to quickly climb the learning curve with respect to customer service, shipment of goods, and updating auctions hourly. As a result of our users activity, the Company is improving the platform in preparation for a full rollout.
William Bollander, CEO and Chairman states, "I have been pleasantly surprised at the dollar revenue per user considering we have done almost no marketing to stimulate activity. The average first time Bid Package purchase amount is approximately $35.00. Most users have purchased more than one bid package and almost everyone has won at least one auction. Not surprisingly, most are becoming acquainted with the Bids Back feature, which is stimulating interesting strategies for bidders," says William Bollander, CEO and Chairman. Mr. Bollander continues, "we are employing our long term strategy in a controlled and measured rollout, users will be surprised as we enhance our product lineup significantly in the coming weeks."
In the next 14 days, we anticipate commencing a full fledged advertising campaign with Google's assistance, which will be co-managed by our staff. Much of the site's content will be updated to coincide with the direction of the advertising, as well as to provide a more fluid experience for fist time visitors.
Please watch as we begin the transformation of the site to a new and exciting platform for entertainment shopping, "Where The Only Risk Is Having Fun".
True2Bid offers a new and innovative way to purchase the goods you want, at prices you love, personally experiencing "The Only Risk Is Having Fun".
About True2Beauty, Inc.
True2Beauty is the parent company of True2Bid, an online retail platform. The True2Bid site is focused on delivering users a wide array of products that can either be won in an action packed environment of a live auction or purchased outright at considerable discounts to MSRP. With a guarantee that "The Only Risk Is Having Fun", participants can now experience a new and exciting way to shop for the products they want, at great discounts.
More information on the Company can be found at:
www.True2Beauty.com
Safe Harbor Statement
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, among others, all assumptions, expectations, predictions, intentions or beliefs about future events. You are cautioned that any such forward- looking statements are not guarantees of future performance and that a number of risks and uncertainties could cause actual results of the Company to differ materially from those anticipated, expressed or implied in the forward-looking statements. The words "believe," "expect," "anticipate," "project," "targets," "optimistic," "intend," "aim," "will" or similar expressions are intended to identify forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks and uncertainties that could cause actual results to differ materially from those anticipated include risks related to new and existing products, product defects and any related product recall; any projections of sales, earnings, revenue, margins or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements .The Company assumes no obligation and does not intend to update any forward-looking statements, except as required by law.
For further information, please contact:
Investor Relations: 1-800-630-4190
Links:
www.True2Beauty.com
www.True2Bid.com
SOURCE True2Beauty, Inc.
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