True2Bid Pending Launch - Final Preparations Underway

BOCA RATON, Fla., Feb. 1, 2013 /PRNewswire/ -- True2Beauty, Inc., (Pink Sheets: TRTB) (The "Company") (www.True2Beauty.com)

True2Beauty is extremely pleased to announce the pending launch of its new and exciting online retail platform, True2Bid. The site is currently slated to go live within the next 30 days, and its official launch date will be announced 5 days prior to auctions commencing. True2Bid combines the action packed entertainment of bidding in an auction, with the reward of either winning a great item at a super discount or buying the item at discount to retail.  Optionally, the bidder may receive a percentage of their bids back to try another auction. The site will also feature unusual items from some of your favorite celebrities, with proceeds going to charities. Within the next few days the site will go live with a picture of the home page, this will provide everyone a pre launch preview of the look and feel of the site.

"Our product selection reflects our intent to provide users a wide array of everyday and special items, at great prices. Whether you are looking for your favorite mascara or a 50" television, True2Bid has it all," states Bill Bollander, CEO. "Prior to launch, we will announce some of our high profile vendors and pending celebrity auctions," continues Mr. Bollander.

The launch will be featured in numerous media sites and will go live with an auction from a well-known celebrity. True2Bid will feature a wide assortment of products for women and an array of popular electronics items for men.

True2Bid offers a new and innovative way to purchase the goods you want, at prices you love. Be one of the first participants to sign up as the bidding begins, personally experiencing "The Only Risk Is Having Fun." 

About True2Beauty, Inc.
True2Beauty is the parent company of True2Bid, an online retail platform. The True2Bid site is focused on delivering users a wide array of products that can either be won in an action packed environment of a live auction or purchased outright at considerable discounts to MSRP. With a guarantee that "The Only Risk Is Having Fun", participants can now experience a new and exciting way to shop for the products they want, at great discounts.

More information on the Company can be found at:
www.True2Beauty.com

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, among others, all assumptions, expectations, predictions, intentions or beliefs about future events. You are cautioned that any such forward- looking statements are not guarantees of future performance and that a number of risks and uncertainties could cause actual results of the Company to differ materially from those anticipated, expressed or implied in the forward-looking statements. The words "believe," "expect," "anticipate," "project," "targets," "optimistic," "intend," "aim," "will" or similar expressions are intended to identify forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks and uncertainties that could cause actual results to differ materially from those anticipated include risks related to new and existing products, product defects and any related product recall; any projections of sales, earnings, revenue, margins or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements .The Company assumes no obligation and does not intend to update any forward-looking statements, except as required by law.

For further information, please contact:
Investor Relations: 1-800-630-4190

Links:
www.True2Beauty.com

SOURCE True2Beauty, Inc.