Truett-Hurst and Total Wine & More's Partnership Flourishes
Retail partnership expands to 21 wine items!
HEALDSBURG, Calif., Sept. 17, 2014 /PRNewswire/ -- Truett-Hurst, Inc. ("Truett-Hurst"), announced today that beginning Fall 2014 and Spring 2015, Total Wine & More (TW&M), "America's Wine Superstore" will be adding several new Truett-Hurst SKU's (stock keeping units) to their wine listings. The latest Truett-Hurst brands added to the TW&M shelves include; Mad Duck Sauvignon Blanc, Inconspicuous Old Vine Lodi Zinfandel, Eden's Eve by Eden Ridge and The One Arm Man, a reserve level of Truett-Hurst's The Fugitive. Each new listing will retail for between $10.99 and $34.99 (per bottle retail price).
The Fugitive, listed earlier, has been a top seller at TW&M and was a contender in the "Wine Madness" promotion in 2013. The contest ran simultaneously to NCAA's March Madness and The Fugitive was ranked #1 in the "Championship" by customer feedback.
TW&M and Truett-Hurst began their initial partnership in 2008 and in October of 2013, they launched Truett-Hurst's innovative California Square bottle at the 65th Annual Emmy's. Since that inception, the retailer has built their support of the Truett-Hurst wines to 21 wines in 16 states across the nation.
"TW&M has been a fantastic partner since Co-Founder Robert Trone first visited our winery in 2008," says, Truett-Hurst CEO, Phillip L Hurst. According to TW&M's September 2015 report, case sales of Truett-Hurst brands for the last 4 quarters are up collectively approximately 186%. "We rely on committed partnerships with successful companies such as Total Wine & More to reach these dramatic numbers," says Hurst. He adds, "With almost 7 years of experience working together we understand what TW&M's customers are looking for and together with their all-star team we continue to develop innovative new products."
ABOUT TOTAL WINE & MORE
Total Wine & More is America's Wine Superstore®—the country's largest independent retailer of fine wine. Started in 1991, TW&M now currently operates over 100 superstores across 16 states.
ABOUT TRUETT-HURST INC.
Truett-Hurst, Inc. (NASDAQ: THST, www.truetthurstinc.com) is a holding company and its sole asset is the controlling equity interest in H.D.D. LLC., an innovative and fast-growing super-premium, ultra-premium and luxury wine sales, marketing and production company based in the acclaimed Dry Creek and Russian River Valleys of Sonoma County, California. Truett-Hurst, Inc. is an "emerging growth company" as defined in the JOBS Act. Truett-Hurst, Inc. is headquartered in Healdsburg, California.
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SOURCE Truett-Hurst, Inc.
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