Truett-Hurst Prestigious Packaging Awards Acknowledge Value of the Visual
Wine industry leader's creative director Kevin Shaw, founder of design firm Stranger & Stranger, takes 2014 packaging design awards by storm.
HEALDSBURG, Calif., Oct. 27, 2014 /PRNewswire/ -- In 2014 Truett-Hurst Inc.'s innovation in packaging has earned major awards from the beverage industry and won graphic design competitions worldwide. Having earned outstanding acclaim for the quality of its wines, Truett-Hurst goes beyond the sensory experiences of wine flavors and aromas, moving consumers with packaging designs that inspire touch and a compelling visual experience. The resulting wines promote a different way of looking at and thinking about wine from the consumer's perspective.
Extraordinarily in sync with what beverage consumers respond to is Kevin Shaw, Truett-Hurst's creative director and founder of the world-recognized beverage design group Stranger & Stranger.
Truett-Hurst's mission is to change the way people think about and buy wine by differentiating and disrupting the status quo, from channels of distribution to cutting-edge packaging—fertile ground for Kevin Shaw, whom some consider the best package designer in the world. His Stranger & Stranger design firm was recognized in 2013 and 2014 by the influential Harpers Wine & Spirit Global Design Awards as "best overall design agency." Shaw explains his Truett-Hurst experience as "freedom to go outside the boundaries of traditional wine packaging concepts in order to engage wine consumers on their own terms."
AWARDS IN 2014 INCLUDE
Pentaward Worldwide Packaging Awards
Gold medal for wine design, Paperboy
Harpers Wine & Spirit Global Design Awards
- Best overall design agency
- Gold medal in special packaging, Paperboy
- Silver medal for white wine over $10, VML Gewurztraminer
- Silver medal for white wine under $10, CA Square Bottle
- Silver medal for red wine under $10, CA Square Bottle
- Silver medal for best packaging, CA Square Bottle
Creativity International Graphic Designer & Advertising Agency Awards
Gold medal in food and beverage packaging, VML GewurztraminerGraphis Design Annual Review Best in Design
Silver medal, CA Square BottleSan Francisco International Wine Competition
- Double gold medal in packaging design, CA Square Bottle
- Double gold medal in packaging design, Paperboy
- Gold medal in packaging design, VML Gewurztraminer
Dieline Consumer Packaging Awards
First place in wine and champagne category, PaperboyBeverage World Bev Star Awards
- Best wine label, Curious Beasts
- Best overall package design, Curious Beasts
- Sustainability in a package, Paperboy
Beverage Industry magazine
Nominated as one of 10 finalists, Paperboy (winner is selected by the readership, with results published in the December issue; http://www.bevindustry.com/vote-best-packages-2014)
In early spring of 2015, Truett-Hurst plans to release a line of single-serving, ready-to-drink wine-based beverages in craft cans. The line will brandish distinct Kevin Shaw designs.
Check out Truett-Hurst and Kevin Shaw's collaborations for Halloween:
Curious Beasts, The Fugitive, Dearly Beloved, and Bewitched—in wine sections at most major grocers.
ABOUT TRUETT-HURST, INC.
Truett-Hurst, Inc. (NASDAQ: THST; www.truetthurstinc.com) is a holding company. Its sole asset is controlling equity interest in HDD LLC, an innovative and fast-growing super-premium, ultra-premium, and luxury wine sales, marketing, and production company based in the acclaimed Dry Creek and Russian River valleys of Sonoma County, California. Truett-Hurst, Inc. is headquartered in Healdsburg, California.
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SOURCE Truett-Hurst, Inc.
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