TRUFF Teams Up with Ohio State Football Stars for Bold NIL Campaign for the 2025 football Season

Ohio State University Football Athletes James Peoples and Luke Montgomery Showcase How TRUFF's Bold Flavors Elevate Their Most Important Meal of the Day.

LOS ANGELES, Sept. 16, 2025 /PRNewswire/ -- TRUFF, the premium hot sauce brand known for its signature blend of truffle-infused flavor and heat, is partnering with top college football athletes to launch a nationwide NIL campaign starting in the fall and carrying throughout the duration of the 2025 season. The student-athletes headlining the campaign are:

• James Peoples (Ohio State University)
• Luke Montgomery (Ohio State University)

Through a blend of social content and video storytelling, this campaign brings fans into the lives of these athletes, capturing how TRUFF fuels their routines, amps up their favorite meals, and becomes the go-to sauce for gameday energy.

QUOTE FROM ESI SENG (TRUFF Co-Founder & CEO)

"TRUFF stands for unrivaled flavor that is bold and dynamic, and these athletes embody that same spirit," said Esi Seng, CEO of TRUFF. "Whether it's leveling up breakfast with TRUFF or showing up at the tailgate with the best flavor, this campaign is about bold routines, big personalities, and flavor that can't be beat."

The campaign will roll out across social and digital platforms throughout the college football season, featuring athlete content, behind-the-scenes footage, and interactive challenges for fans.

Yellow Dot Sports Marketing, a leader in NIL-powered campaigns, collaborated with TRUFF to bring the campaign to life, ensuring the content reflects the energy, authenticity, and flavor that today's fans crave.

For more information and to follow the campaign, visit https://truff.com and https://www.yellowdotsportsmarketing.com.

Quotes from Participating Athletes:

Luke Montgomery (Ohio State University):
"Breakfast is the most important meal of the day, especially when I'm in season. TRUFF brings flavor and that perfect level of heat to make my breakfast something I look forward to every morning." said Ohio State offensive lineman Luke Montgomery.

James Peoples (Ohio State University):  
"This level of college football is non-stop. Whether I'm eating in the facility, on the go, or cooking at home, TRUFF is the best way to add flavor to every meal." Said James Peoples, star running back for Ohio State.

About TRUFF

TRUFF is a flavor-obsessed brand disrupting the condiment category with its signature line of truffle-infused products. Known for blending high-quality ingredients with sleek design, TRUFF has gained a cult following among food lovers, celebrities, and chefs. With offerings including hot sauce, pasta sauce, and mayonnaise, TRUFF brings bold, elevated flavor to everyday eating.  

About Yellow Dot Sports Marketing

Yellow Dot Sports Marketing is an industry leading sports marketing agency specializing in NIL and college athlete marketing. Working with top brands and athletes, Yellow Dot delivers innovative and impactful campaigns, in the NIL space, that resonate with fans and consumers alike.

Contact:

[email protected]

Jessica Bernheim

SVP of Marketing, TRUFF

SOURCE TRUFF