Truly Creative's Redesign of Farmer Focus Packaging Wins 2024 GDUSA Best-of-Year Award

Farmer Focus & Truly Creative earn recognition for design that champions conscious consumerism through new packaging

HARRISONBURG, Va., March 3, 2025 /PRNewswire/ -- Truly Creative's redesign of Farmer Focus' packaging just received the 2024 Graphic Design USA Best-of-Year Award. Truly Creative submitted and led the award nomination following the redesigned packaging, which aimed to increase consumer awareness of their purchase's positive impact and reinforce the company's mission to build a better future for all.

Farmer Focus is Certified Humane® with a mission to promote and protect generational family farms. Started by a group of Shenandoah Valley farmers who believed there was a better way to raise chicken, the company was built on the principles of sustainability, traceability, and humane treatment for animals. Farmer Focus' commitment to sustainability empowers their farmers to innovate and collaborate independently, creating a successful business model that proves it's possible to farm responsibly while still achieving long-term success. By ensuring high-quality animal welfare while providing consumers with premium, responsibly sourced poultry, Farmer Focus is working to revolutionize an outdated food system.

Truly Creative understood that Farmer Focus needed packaging that effectively conveyed its brand values and stood out to consumers at a glance while shopping. The packaging changes were inspired by consumer demand for increased product transparency and traceability. The communication hierarchy was re-evaluated, and a color system was developed to differentiate product lines. Each package contains a unique 4-letter Farm ID that traces back to the chicken's farm of origin. This award celebrates the role of packaging in building consumer connections at the point of sale to quickly and effectively communicate Farmer Focus' values so consumers can quickly make the best decision for their tables.

The 61st GDUSA Best-of-Year Award recognizes excellence in graphic design across all industries, celebrating its influence on commerce and culture. This year, GDUSA received over 8,000 entries from Fortune 500 companies, emerging brands, and students alike. Farmer Focus' win serves as a demonstration of the power that design can provide in connecting with consumers and elevating brand storytelling.

With this award, Farmer Focus continues its mission to harness creativity and innovation in delivering high-quality chicken while fostering a healthier, happier future for families and farmers alike.

About Farmer Focus:
Farmer Focus is more than a name—it's a promise. That's why we work with family poultry farmers who care as much about doing things right as we do. Together, our mission is to promote and protect generational farming. The result? Humane, sustainable, traceable chicken you can trust to be better for your table, the planet, and the future of farming.

Website link: FarmerFocus.com

SOURCE Farmer Focus