TruMoo® Limited Edition Chocolate Marshmallow Milk Back To Sweeten Winter Experiences

New Survey Identifies America's Most Nostalgic Winter Drink and Favorite Seasonal Activities

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TruMoo

Jan 09, 2015, 02:38 ET

DALLAS, Jan. 9, 2015 /PRNewswire/ -- For the second straight year, TruMoo has released its enormously popular Limited Edition Chocolate Marshmallow milk nationwide. And whether you drink it chilled from the fridge or "Try It Hot," this nutritious and delicious treat – on shelves now – helps make wintertime fun sweeter for the kid in all of us.

In a new survey commissioned by TruMoo and conducted by Wakefield Research, Americans were asked what wintertime drink most reminded them of their childhood. By a landslide, hot chocolate won, with more than 68 percent of the votes. But to get the hot chocolate experience just right often requires a lot of effort. Instead, by simply heating up a mug of TruMoo Chocolate Marshmallow, you get the perfect hot chocolate without the hassle. Here are America's top three favorite outdoor winter activities that pair perfectly with a hot mug:

  1. Building a snowman (35%)
  2. Snowball fights (20%)
  3. Sledding (17%)

But not everyone is a fan of bundling up and heading out into the Polar Vortex. For those who prefer indoor activities during the bone-chilling winter months, but still want the hot chocolate and marshmallow experience, enjoying a cold glass of TruMoo Chocolate Marshmallow milk is just the ticket. Here are the indoor winter activities Americans prefer most:

  1. Watching movies (42%)
  2. Reading books (24%)
  3. Playing games (14%)

"Not only is Limited Edition TruMoo Chocolate Marshmallow nutritious and delicious," said Greg Schwarz, Vice President of Marketing, Dean Foods, "its versatility ensures that no matter how you like to drink it – hot or cold – it is a perfect beverage to make winter's plummeting temperatures more enjoyable. And moms can be assured that TruMoo Chocolate Marshmallow milk has the same nutritional benefits as original TruMoo, including no high fructose corn syrup and no artificial growth hormones."

TruMoo, the nation's leading ready-to-serve refrigerated flavored milk brand*, is made with milk sourced from local dairies. Just like regular milk, TruMoo provides eight essential nutrients: calcium, protein, vitamins A, D and B12, riboflavin, phosphorus and potassium. And, the most popular low-fat (1%) TruMoo contains only 140 calories per serving**, which is only 30 more calories than low-fat (1%) white milk.

TruMoo Chocolate Marshmallow milk can be found in the refrigerated dairy section at major retailers nationwide now through February. TruMoo chocolate, strawberry and protein milk varieties will continue to be available year round.

To find TruMoo Limited Edition Chocolate Marshmallow at a retailer near you, for brand new recipes that include TruMoo Chocolate Marshmallow milk and for more information about TruMoo, visit www.TruMoo.com, www.Facebook.com/TruMooMilk and www.Twitter.com/TruMooMilk.

Hi-res images of Chocolate Marshmallow milk and recipes available upon request.

ABOUT DEAN FOODS
Dean Foods® is a leading food and beverage company in the United States and is the nation's largest processor and direct-to-store distributor of fluid milk. Headquartered in Dallas, Texas, the Dean Foods portfolio includes TruMoo®, the leading national flavored milk brand, along with well-known regional dairy brands such as Alta Dena®, Berkeley Farms®, Country Fresh®, Dean's®, Garelick Farms®, LAND O LAKES® milk and cultured products***, Lehigh Valley Dairy Farms®, Mayfield®, McArthur®, Meadow Gold®, Oak Farms®, Pet®****, T.G. Lee®, Tuscan® and more. In all, Dean Foods has more than 50 local and regional dairy brands and private labels. Dean Foods also makes and distributes ice cream, cultured products, juices, teas, and bottled water. Nearly 18,000 employees across the country work every day to make Dean Foods the most admired and trusted provider of wholesome, great-tasting dairy products at every occasion. For more information about Dean Foods and its brands, visit www.deanfoods.com.

* Source:  IRI MULO+C Store, volume and dollar share, YTD ending July 20, 2014
**TruMoo milk in California will differ slightly in nutrition composition due to different regulatory requirements for dairy in that state.
***The LAND O LAKES brand is owned by Land O'Lakes, Inc. and is used by license.
****PET is a trademark of The J.M. Smucker Company and is used by license.

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SOURCE TruMoo

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