MIAMI, Oct. 18, 2011 /PRNewswire/ -- Just nine months into its contract with super-luxury condominium Trump Hollywood, LGD Communications is being credited with helping achieve an astonishing $128 million in sales. The extraordinary success results from a global online marketing campaign devised by ISM, the Interactive & Social Media division launched by LGD just over one year ago.
Under the leadership of Maggie Curran, General Manager of ISM, an in-house team of ten Internet marketing experts conducted in-depth research and analysis to determine where potential buyers were located around the globe, how they were searching for luxury residences, and where they congregated online. This led to customized initiatives utilizing an arsenal of Internet marketing tools to deliver laser-targeted messaging in four languages. The strategy has succeeded beyond all expectations.
Together with Trump Hollywood's Director of Sales, Michael Neumann and his team, in addition to local and international PR firms, LGD designed its integrated marketing approach to maximize the results of all marketing initiatives, including advertising, events, media coverage, social media marketing and more.
"With our proprietary tool we're able to track the effectiveness of all marketing activities, not just online initiatives," explains Maggie Curran. "Every time someone calls the sales center as a result of anything, we know it. Whether they saw a print ad, a billboard, or a banner ad on a niche blog, wherever that buying inclination was made, we know. This level of detail lets us adjust marketing expenditures according to what we know is working, in real time. This leads to an extremely high ROI for our clients."
"Each month," Curran points out, "ISM initiatives drive about 9,000 unique visitors to trumphollywood.com. On average, about 10 percent of those visitors make direct contact with the sales center, either through the website or by phone. That is unprecedented."
"Our sales figures are very impressive," agrees Greg Freedman of BH3, owner/developer of Trump Hollywood. "We've created an engaging sense of community here, and we're thrilled with the results. LGD's contribution and performance has been extraordinary."
Len Dugow, President & Chief Creative Officer of LGD Communications, states, "Our ISM division gives clients a global reach, regardless of their actual footprint. ISM pinpoints buyers economically and geographically–such as the high-net-worth individuals from 15 different countries who have bought at Trump Hollywood since LGD came onboard. It's a question of positioning the brand and crafting the messaging to reach the right buyers, in their native language, wherever they are."
Having staked the claim of being the only agency offering acknowledged branding expertise with traceable ROI through highly customized traditional, interactive and social media marketing solutions, LGD can point to Trump Hollywood as proof that its integrated approach succeeds.
"To sell 94 residences, averaging well over $1 million each, totaling $128 million, in just nine months, I'd say is a pretty big deal," Dugow says. "Through the weakest market in memory, we've taken Trump Hollywood from 15% to 57% sold. Without a fully integrated, global ISM initiative, it just couldn't happen."
The Interactive and Social Media division of LGD offers superior Internet marketing services from complete Web development to reputation management, onsite and offsite SEO (search engine optimization), pay-per-click (PPC) management, social media optimization, strategic email newsletter campaigns, targeted digital media buys/banner advertisements, and social media integration, among many other Internet marketing deliverables.
SOURCE LGD Communications