Trunk Club Elevates Curated Approach With Its Limited-Edition Designer Series
High-end Personal Shopping Service for Men Partners with Theory and Eton to Develop Exclusive Offerings
Aug 21, 2012, 09:00 ET
CHICAGO, Aug. 21, 2012 /PRNewswire/ -- Trunk Club -- the premiere online men's clothing service that provides personalized styling and hand-picked trunks of high-end clothes -- today announced the launch of its Designer Series – a collaboration between Trunk Club and some of its best-selling brands. Each limited-edition trunk in the series will feature a curated selection of items created exclusively for Trunk Club by a featured clothing label.
The series kicks off in mid-September with the Theory Designer Trunk which features ten essential pieces from the brand's fall/winter collection, including sweaters, shirts, jackets, trousers, and outerwear. Featuring the clean silhouettes, quality craftsmanship, and versatility Theory is known for, the collection of stand-alone pieces serves as the foundation for a sophisticated contemporary wardrobe.
"Theory is a perfect brand for the Trunk Club guy because it provides versatile and timeless pieces that can be worn to work or on the weekend, just as easily," said Jason Smith, Trunk Club VP of Product. "Beyond the clothes themselves, the Designer Series shows how strong our relationships are with our retail partners. We're excited to work with top brands to give our best customers an exclusive offering that we know they'll love."
As a follow up to the Theory partnership, Trunk Club is working with Swedish fine shirt maker Eton for the second trunk in the Designer Series. Available in October, the Eton trunk will showcase distinct, custom patterns -- available only to Trunk Club members -- on a collection of five shirts, two ties and a pocket square. Each piece will be crafted from the finest yarns and use the same cutting edge weaving technology and unique finishing process that Eton has been known for since 1928. The collection of custom-patterned shirts includes dress and casual styles in a range of fabrics, including poplin, twill, and flanella.
"It's great to work with partners who have truly unique ideas, those who break the mold so to speak, but do so in a quiet sort of way without a lot of fanfare," said Sebastian Dollinger, Head of Design at Eton. "While building this exclusive collection for Trunk Club, I had this in mind: to create something truly unique for them, but still very much Eton. What we developed is a unique group of shirts that cover every occasion and add a spring to the wearer's step, but don't overpower an outfit."
Each collection in the Designer Series will be presented in a custom-designed trunk and will be available for a limited time in limited quantities. Plans for future Designer Series collections with other current and new brands are scheduled for 2013. For more information on Trunk Club and/or the Designer Series, please contact:
Maloney & Fox
About Trunk Club
Trunk Club is a personalized clothing service for men, offering designer clothing to customers without any of the hassles of shopping in stores or online. Men tell Trunk Club their style, fit, and size preferences, and the company ships them a handpicked selection of clothes. Customers keep only what they want and send the rest back with a pre-paid shipping label. All shipping is free and there are no fees for the service. Based in Chicago's rapidly growing startup scene, the company is led by CEO Brian Spaly. Prior to Trunk Club, Brian founded men's online retailer Bonobos while a student at Stanford Business School. Visit www.trunkclub.com to learn more and order your first trunk!
Theory was founded in 1997 on the principle that men and women want to feel comfortable and sophisticated in modern clothing. Theory was created to answer the needs of contemporary fashion consumers with discriminating taste who seek comfort, value, and above all, style. Theory continues to evolve and grow its global presence while remaining grounded in its founding principles: a simple design philosophy, clean silhouettes, quality, craftsmanship and fit. Theory's emphasis has always been on the clothes. Ask a woman about her favorite black pants, or a guy about the jacket he throws on over everything. They'll tell you, "It's Theory."
Attention to detail has turned Eton into one of the world's finest shirt makers. Founded in 1928 by husband and wife Annie and David Pettersson, Eton's dedicated belief in quality and craftsmanship has helped spread their story from the small village of Ganghester in the west of Sweden to some of the world's most exclusive stores. Today, Eton is still run by the Pettersson family and remains loyal to its heritage as a specialist shirt maker.
SOURCE Trunk Club
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