TrustYou Selected by Global Hotel Leader Accor as Social Media Solution

MUNICH and DALLAS, March 7, 2012 /PRNewswire/ -- Accor, the world's leading hotel operator and market leader in Europe, has chosen TrustYou for its social media monitoring and reputation management worldwide. Accor will use TrustYou to monitor online reviews, tweets and posts for 3,300+ of its properties worldwide and gain customer specific-insights about their properties. TrustYou's sophisticated technology comprehends sentiment in user-generated content to uncover trends, strengths, and challenges.

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"As a global leader in hospitality, Accor is well-known for providing our guests and customers with the best possible experience, and now with TrustYou we will begin to learn and engage them on an even deeper level," said Francois Dung, vice president, Consumer Intelligence for Accor. "In a very short time period, TrustYou set up hundreds of accounts, from corporate levels to single hotels, for our extensive portfolio of brands around the world and our multilingual staff. As a result, we can continue to drive our business forward, keep our customers happy and attract new ones."

TrustYou's platform continuously gathers in 15 different languages, reputation information from the world's top travel review and social media sites, including Facebook, Foursquare, Google Places, TripAdvisor, HolidayCheck, Twitter, Qype, Yelp and blogs, for user-generated content pertaining to a particular hotel and restaurant. TrustYou takes opinions from all online reviews, tweets and posts and creates a comprehensive Trust Score that reflects the global sentiment for a business.

"Using TrustYou's breakthrough analytics, Accor can now manage the reputation for 3,300+ hotels in its portfolio and gain key strategic insights to benchmark against more than 40,000+ competitors in a meaningful way," said Benjamin Jost, CEO and co-founder of TrustYou.

"TrustYou takes the guesswork out of social media with valuable, actionable customer intelligence data that can be used to drive all aspects of the hotel business for sales, marketing and customer service."

Specifically designed for the travel and hospitality industry, TrustYou's platform enables hoteliers to:

• Get feedback with free satisfaction surveys
• Access insights to reviews, tweets, and posts 24/7
• See where they stand against competitors and peers
• Identify strengths and weaknesses
• Easily integrate review data on their hotel Website or Facebook page
• Find out global sentiment for their hotel with the Trust Score a single rating they can trust
• Get up and running with just Internet access and a browser

About TrustYou
TrustYou is the standard for reputation in the hospitality industry. TrustYou measures global sentiment for more than 400,000 hotels worldwide and is the first company to provide a single trust score representing all online opinions of consumers around the world. Accor, Marriot, Starwood, Hard Rock Cafes, InterContinental Hotels, Best Western Hotels, Maritime Hotels, Omni Hotels & Resorts, Worldhotels, Micros-Fidelio, HolidayCheck are among TrustYou's 10,000 customers worldwide. Founded in 2008, TrustYou is based in Munich with offices in Dallas. Credit Agricole Private Equity and Holtzbrinck Ventures are among TrustYou's investors. To learn more about TrustYou visit www.trustyou.com

About Accor
Accor, the world's leading hotel operator and market leader in Europe, is present in 90 countries with more than 4,400 hotels and 530,000 rooms. Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons/ibis styles, Etap Hotel/Formule 1/ibis budget, hotelF1 and Motel 6 - provide an extensive offer from luxury to budget. With 145,000 employees worldwide, the Group offers to its clients and partners nearly 45 years of know-how and expertise.

SOURCE TrustYou