trutankless® Drives Installer Sales with Comprehensive Customized Marketing Program
Pilot program elevates partner brands with proprietary app-based lead referral system plus social media, online marketing and SEO training
PHOENIX, July 7, 2015 /PRNewswire/ -- Bollente Companies, Inc. (OTCQB: BOLC) today announced the launch of a comprehensive customized marketing program for its trutankless installation partners, aimed at boosting sales through brand modernization, online marketing training and support, and a proprietary installer app that notifies installers via text message when they have a new sales opportunity. trutankless has begun rollout of the pilot program to local Valley partners, with plans to expand to other markets by 2016.
"Our partners' success is our success, and we feel there is every incentive to empower our installers with unparalleled sales and marketing support," said Michael Stebbins, president of trutankless. "From vehicle wraps and search engine optimization training to our new installer app, our commitment extends far beyond basic product training."
The cloud-based installer app pushes notifications to smart devices when partners are assigned new sales leads. Installers can then log in to the dashboard to view lead information and track their progress through the sales cycle. After a water heater is installed, the service professional can continue to monitor the unit through the dashboard and receive notifications via the app if a service or warranty appointment is necessary.
"The trutankless installer app is unlike anything I've ever seen for lead tracking and customer retention," said Alan Stein, owner of Scottsdale-based Advanced Plumbing Services. "The capability to monitor every aspect, from the initial lead notification to the system or warranty status of an installed unit — all on my smartphone — is a game changer. I'm now able to be even more efficient and proactive, which in turn benefits my customers."
The trutankless partner marketing program offers a variety of opportunities for installers to boost their business with training on search engine optimization, blogging, social media and strategic online advertising. Through a partnership with national signage provider bluemedia, installers can opt for a custom co-branded vehicle wrap for their service fleet.
"It's a world-class product with world-class support," said BJ Knight, owner of Gilbert-based ResComm Plumbing. "The level of marketing and sales support from trutankless far exceeds that of any other electric tankless water heater manufacturer. The vehicle wrap on my service truck alone has netted my business numerous leads and customers."
Multi-award winning trutankless earned silver in this year's Appliance Design Excellence in Design contest, was selected as a 2015 "Money Saving Product" by BUILDINGS magazine, received a Special Mention in the 2015 Architizer A+ Awards and was named a 2015 Hot Product by the editors of Green Builder Magazine. In 2014 trutankless took home the NAHB International Builders Show "Best Home Technology Product" award and the Governor's Award of Merit for Energy and Technology Innovation at Arizona Forward's Environmental Excellence Awards.
About trutankless:
Hot water. Perfected. Packed with patent-pending proprietary technology, trutankless is engineered to outperform and outlast both its tank and tankless predecessors in energy efficiency, output, and durability. Not only does it provide endless hot water on demand for a whole household, it also integrates with home automation systems and has its own online control panel (http://www.mytankless.com), which allow homeowners to control water temperature to within one degree, obtain service notifications, and monitor usage from their computer or mobile devices. Because hot water is such an intimate and essential part of daily life, this is a highly meaningful new "Internet of Things" player in the arena of smart home tech. For a visual demonstration of the tech behind trutankless, please visit http://www.youtube.com/trutankless.
About the Company:
Founded in 2010, trutankless, a division of Bollente Companies, Inc. (OTCQB: BOLC), was brought to life through the combined insight, ingenuity, and drive of industry professionals, engineers, and entrepreneurs. The objective was to create a line of electric tankless water heaters that far surpasses traditional tank water heaters in energy efficiency, output, dependability and environmental sustainability while overcoming the frustrating drawbacks of other tankless units on the market today.
The trutankless mission is to efficiently provide hot water on demand by combining smart engineering with forward-thinking technologies that save owners money, energy, and space. For more information, please visit www.trutankless.com or call 855-TO-BUY-TRU.
Forward-Looking Statement: The statements in this press release regarding any implied or perceived benefits from the release by trutankless of its line of electric tankless water heaters or added key strategic sales and distribution partners are forward-looking statements. Such statements involve risks and uncertainties, including, but not limited to, risks of the key strategic sales and distribution partners ability to sell our product, and effects of legal and administrative proceedings and governmental regulation, especially in a foreign country, future financial and operational results, competition, general economic conditions, and the ability to manage and continue growth.
Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual outcomes may vary materially from those indicated. Important factors that could cause actual results to differ materially from the forward-looking statements we make in this news release include the introduction of new technology, market conditions, and those set forth in reports or documents we file from time to time with the SEC. We undertake no obligation to revise or update such statements to reflect current events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
Video - https://youtu.be/uAk2hp4acI0
Logo - https://photos.prnewswire.com/prnh/20140121/LA49349
SOURCE Bollente Companies, Inc.
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