TRX Travel Analytics Achieves Greater Results With Advanced Strategies

ATLANTA, Sept. 16 /PRNewswire/ -- TRX, Inc. (www.trx.com) (Pink Sheets: TRXI), the world's leading provider of travel technology, process automation, consulting and data services, today announced the continuing success of TRX Travel Analytics' air and hotel spend management offerings.

TRX Travel Analytics offers deep category expertise and unbiased support to corporations that wish to actively manage travel procurement and spend analysis. Using innovative and patented technologies to power its consulting services, TRX Travel Analytics recently performed strategic studies for several of the largest global travel programs across multiple industries and regions. In addition, the TRX team has analyzed over 31 billion dollars in travel spend with achieved savings for clients of greater than 1.2 billion dollars since 1999.

"TRX Travel Analytics provides a unique perspective to travel managers looking for strategic sourcing services," said Cathy Sharpe, Director, Global Travel at Illinois Tool Works. "TRX's advanced methodologies and deep understanding of travel sourcing allow for greater savings and faster results than sourcing through traditional old-school methods."

TRX Travel Analytics' newest service for hotel sourcing utilizes strategic market segmentation, a unique patent-pending methodology which identifies hotels in relation to a client's concentrated spend through an enhanced proprietary geo-coding and clustering algorithm. This approach helps eliminate analysis gaps, increases negotiating leverage by including comparable properties, and provides greater visibility into second-tier markets where greater savings may be attainable.

"Traditional sourcing approaches are extremely slow and utilize highly manual old-school techniques," said Shane Hammond, President and CEO, TRX. "We take an innovative approach to air and hotel analytics. Our proprietary algorithms and next generation methodologies optimize results and deliver both time and hard dollar savings to our clients."

About TRX

TRX is a world-leading travel technology and data services provider, offering more than 20 software-as-a-service utilities for online booking, reservation processing, data intelligence, and process automation. We deliver our technology applications in an on-demand environment to travel agencies, corporations, travel suppliers, government agencies, credit card associations, credit card issuing banks, and third-party administrators. We provide patented savings maximization solutions via our travel analytics consulting practice, extending spend management services to travel buyers all over the world. We complement all of these offerings with a global workforce focused on travel process automation and reengineering. For more information about TRX or to contact a TRX sales office, phone 404.929.6100 or visit the company's website at www.trx.com.

SOURCE TRX, Inc.