TSEA Red Diamond Congress Launched to Voice Exhibitors' Needs
Three Key Issues Targeted For Discussion
CHICAGO, March 1 /PRNewswire/ -- The Trade Show Exhibitors Association (TSEA) announces the first Red Diamond Congress in Orlando, FL, April 25 – 27, 2010. Its mission is to bring together senior level exhibit and event professionals from leading companies to help define and shape the future of face-to-face marketing. The two-day conference will produce preliminary measures on how to remedy the exhibition industry from an exhibitor perspective so face-to-face events will continue to be an important part of the overall marketing mix.
The purpose of the Red Diamond Congress is to initiate change by voicing the needs of exhibiting companies to other stakeholders of the exhibition industry (i.e., show organizers; destinations; general contractors; Exhibitor Appointed Contractors; housing companies; convention centers; etc.). Exhibitors have been excluded from many of these discussions and this will be the first arena solely for exhibitors to step up and speak. Trade show producers will be invited into the second half of the Congress to begin an honest dialogue between the two primary stakeholders of the industry.
This first Congress will focus on three key areas:
- Convention housing practices;
- Independent third-party audits of trade show attendance; and
- Labor practices.
"TSEA was founded to speak for and represent exhibitors. By bringing together the principal customers of the exhibition industry for honest discussions with show producers, that goal will begin to be accomplished. I cannot think of a better way to help our members and all face-to-face marketing professionals than to spotlight their needs," said Margit Weisgal, CEO & President of TSEA. "We are here to bring about open discussion, deciphering what makes the most sense for all involved parties, without finger pointing."
Generous support from organizations including the Orange County Convention Center; Orange County Convention and Tourism Bureau; George P. Johnson; Skyline Exhibits; Exhibit Surveys; Pictura Graphics; Walt Disney World ® Resort; and Universal Orlando® Resort have enabled the Red Diamond Congress to become a reality. Registration for the Congress is only $199 for members of TSEA.
"The association felt it was important to find a way to make this event accessible for our members. It is about moving the industry forward, and the key members of the exhibition community, the exhibitors, need to be involved."
Registration for the TSEA Red Diamond Congress is limited. To apply to attend the Congress please email [email protected] or call +1 312.842.TSEA (8732).
About TSEA
Since 1966, TSEA has been providing knowledge to marketing and management professionals who use exhibits, events and face-to-face marketing to promote and sell their products, as well as to those who supply them with products and services. Members benefit from access to education, networking, resources, advocacy and member-only discounts on products and services that all exhibit and event professionals use. TSEA is headquartered in Chicago, Illinois, and regional chapters exist throughout the United States and Canada. For more information, please visit www.tsea.org.
Contact: |
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David Brull |
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TSEA |
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312.949.5795 |
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SOURCE Trade Show Exhibitors Association
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