Tudou Rolling-out Real Time Video Trans-coding on Mobile
Launching new mobile video technology combining HTML5 and HTTP live streaming enabling mobile users to access its 40-million video library
SHANGHAI, Sept. 7 /PRNewswire-Asia/ -- China's leading video website Tudou (http://www.tudou.com ) announces the open beta of its mobile video technology using HTML5 and HTTP live streaming enabling consumers' full access of its over 40 millions videos on the web repository. The break-through core technology "real time video trans-coding" is applied on major mobile platforms, now in open beta for Symbian, Andriod, Windows Mobile, and in closed beta for iPhone and iPad. Globally Tudou is the first video website rolling out real time video trans-coding access to its complete video library.
On the world wide web, html language with Adobe Flash Player embed delivering FLV flash format video files has been the dominant industry standard for video websites across the world. In January 2010, Youtube announced testing HTML5 on selective videos on desktop and in July testing HTML5 on its mobile site and has remained limited launch since then. In the mobile world, browsers and apps are not as standardized from a platform perspective. By transitioning to HTML5, video contents can be viewed via implementing < video > tag and delivering MPG4 format video files. Videos being requested will load inside a new browser-based player instead of generating another player app, which usually takes more time on mobile devices.
Gary Wang, Tudou Founder and CEO, explained that Tudou's mobile research and development efforts foresee HTML5 video rendering to become the next major protocol delivering video contents cross multiple platforms from PCs and mobile phones to various portable devices providing much higher compatibility.
In the meantime, Tudou is gradually launching Tudou Mobile Widget 2.0 across Symbian, Andriod, Windows Mobile, iPhone, iPad, Java and Bada platforms. Within a month or two it will be available on 27 major mobile brands, and over 210 handset models shipped out of China. Recently, the Tudou Mobile Widget was featured in the Nokia OVi app store and iPad Safari as the preferred Chinese online video application. Tudou Mobile Widget 2.0 can be downloaded on the web via http://mobile.tudou.com/ .
About Tudou.com:
Tudou.com is the leading online video platform in China, where users can upload, view and share video clips. Tudou went live on April 15, 2005 and has grown into one of the world's largest content delivery networks hosting around 40 million videos, including amateur video-blogging and user-generated videos, professional content such as movie clips, TV series and music videos from our content partners, as well as made-for-Internet original programming produced by Tudou. Tudou has established extensive business relationships with over 2500 well-known content providers, content agents, traditional and new media, as well as mobile operators in the Asian region. With the brand slogan "Today's TV Network, Tomorrow's Tudou," the company's vision is building a video destination where people can find what they want to see, share what they create, and connect with like-minded people. Tudou never stops working toward this vision since 2005.
SOURCE Tudou.com
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