Tui Lifestyle Taps LGD Communications as Creative Force Behind Brand and Its Manhattan Expansion
Innovative Miami-based company revolutionizing home design industry hires LGD to orchestrate its future growth and fall arrival in the New York market.
MIAMI, Sept. 23 /PRNewswire/ -- Renowned interior designer Tui Pranich and business-mastermind Jason Atkins have partnered with marketing and advertising veteran Len Dugow to launch a full-scale marketing and advertising campaign for their company, Tui Lifestyle, in advance of its upcoming New York debut.
Len Dugow, President & Creative Director of LGD Communications, recognizes the brilliance of Pranich's and Atkins' business model, which offers multiple, elegantly designed turnkey packages at affordable price-points, delivered and professionally installed within 72-hours of purchase. Tui Lifestyle's CEO, Atkins, selected LGD after having become familiar with the agency's work and its reputation for being the expert on high-end residential real estate and hospitality. LGD's experience and client portfolio offer perfect synergy for communication to Tui Lifestyle's target audience.
LGD's objective is to establish a powerful brand identity positioning Tui Lifestyle as the only choice for the design-conscious consumer seeking effortless and affordable luxury. Dugow says, "Tui Lifestyle is poised to revolutionize the furniture and home design industry, and the opportunity is ripe with the upcoming launch of the Manhattan showroom. In a city where time is the rarest commodity on the market, it is essential to introduce the brand with an innovative and attention-grabbing campaign that will effectively convey the ingeniousness of the concept from Day One. I'm fascinated by the ability of Atkins and Pranich to develop an incredibly high-quality product line with such a complex infrastructure, yet the consumer appeal lies in the convenience, accessible prices, and rapid white-glove service."
With a soft-launch of its Soho location in October 2010 and official grand opening scheduled for January of 2011, LGD and Tui Lifestyle are currently ramping up efforts in New York's "sixth borough," Miami, where the campaign will aim to attract a new wave of clientele with its unique approach.
About LGD Communications: Under the expert leadership of President and Creative Director Len Dugow for over 20-years, LGD is a full-service advertising, marketing and branding agency. Specializing in Affluence Marketing for real estate, hotels and resorts, and luxury brands, LGD has offices in Miami and New York.
SOURCE LGD Communications
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