Tulip Expands AI-Powered Clienteling to Support Team-Based Customer Engagement

Shared Inbox, Unified Inbox, Outreach Plus and WhatsApp Business bring personalized engagement to higher-volume retailers alongside Tulip's established 1:1 model

TORONTO, Oct. 14, 2026 /PRNewswire/ -- Tulip today announced a major expansion of Tulip Clienteling, giving store teams the tools to build deeper customer relationships through a team-based engagement model. The expanded platform extends beyond clienteling's traditional luxury and high-touch service roots, helping retailers deliver personalized engagement across large customer bases while giving any available associate the context needed to continue a customer conversation.

For many retailers, a customer's relationship is with a store or brand as much as with any one associate. A customer may visit on different days, speak with several team members during a purchasing journey or reach out when a specific associate is unavailable or has departed the organization. Tulip's expanded platform helps the next available team member understand the customer and offer relevant, personalized assistance.

Tulip preserves continuity through shared customer context, coordinated conversations and consistent follow-up, opening clienteling to retailers that build customer relationships through the collective service of a team.

"Retailers build relationships with customers in different ways," said Ian Rawlins, CEO of Tulip. "For some, a dedicated associate and a personal client book are essential. For others, a team serves the customer together. We've expanded Tulip Clienteling so retailers can choose the engagement model that fits their business and their customers, or combine the two where a hybrid approach makes sense."

The enhanced solution brings together four core capabilities that support 1:1 and team-based clienteling on the same platform:

• Shared Inbox gives team members a common place to manage customer conversations and follow-up, so any available associate can continue an ongoing engagement.
• Unified Inbox brings email, SMS and WhatsApp conversations into one experience, with customer context and conversation history across communication channels available in one place.
• Outreach Plus helps retailers manage both assigned associate client books and shared team books while planning and executing targeted outreach, including automated, triggered and multi-step campaigns.
• WhatsApp Business integration brings two-way WhatsApp messaging and campaigns directly into Tulip alongside SMS and email, helping associates and store teams connect with customers in supported markets.

Tulip AI supports both engagement models by helping associates understand customers through AI-generated summaries, identify relevant products and prepare personalized communications. Combined with Outreach Plus, these capabilities help retailers extend personalized engagement across larger customer bases. Retailers decide which activities to automate, ones that require associate review and those that remain entirely associate-led.

The expanded capabilities were shaped and tested through a significant development initiative involving more than 20 Tulip customer innovation partners.

A broader future for clienteling

"Working with our retail partners has helped us refine how these capabilities come together in everyday customer engagement," Rawlins added. "By putting customer insight, AI and coordinated conversations in the hands of the whole team, we're helping more retailers turn everyday interactions into lasting relationships."

Tulip's Team and 1:1 models operate on the same platform. Retailers can use either model or combine them across brands, regions, stores and customer segments.

Store team members will change, but the trust they earn should endure. Tulip's modern clienteling platform gives the whole team a foundation to build on, so customer relationships don't have to start over as associates come and go. Customers can continue to feel known and valued, helping retailers build trust, loyalty and greater customer lifetime value.

About Tulip

Tulip is transforming retail customer engagement by equipping sales associates and retail teams with AI-powered technology that strengthens customer relationships, builds loyalty and drives revenue. Founded in 2013, Tulip offers a comprehensive platform spanning team-based and 1:1 Clienteling, automated and personalized outreach, unified messaging, live customer engagement, appointments, AI-powered LookBuilder, Endless Aisle, Pay by Link and mobile point of sale solutions. Tulip helps retailers create more personal and profitable customer experiences while increasing customer lifetime value.

Some of the world's most iconic retailers, including Versace, COACH, Pandora, Ethan Allen, Mulberry, Ferragamo, GNC, David Yurman and Michael Kors, choose Tulip to deliver exceptional shopping experiences that strengthen customer relationships and accelerate sales growth.

Media Contact:
Sabrina Banadyga
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SOURCE Tulip.io